Start-up Makes Cryptocurrency Easy With Launch of New App

Zumo, an Edinburgh-based mobile wallet and payments start-up backed by Coldplay bassist Guy Berryman, has launched an app that stores, sends and allows consumers to spend and exchange cryptocurrencies online.

Today, customers can use the app to buy, sell and exchange both Bitcoin and Etherium cryptocurrencies. Since the start of lockdown in March, the price of Bitcoin has risen sharply as retail investors rush to Bitcoin as a safe haven.

Nick Jones, CEO and founder of Zumo, said: “Covid-19 has fast forwarded the move to a cashless society and for safe and easy ways to invest in new forms of currency that are more resilient to crises such as this one.

“Zumo allows people to safely exchange, store, send and use their own money online without needing a bank account.

“Our app was created for everyone. That includes the hundreds of millions of ordinary people who trust in global financial markets where they exert no agency. We want those people to own their own money in a way that wasn’t possible when the last financial crash hit in 2008.”

Charles Read, a strategist and adviser to blockchain start-ups including Zumo, said: “I have worked with a lot of blockchain companies and the problem has always been around onboarding new users who aren’t technical.

“Zumo has all the benefits of decentralised technology without the teething problems for new users, that’s why I am really excited to be a part of it. Having traditional and digital currency in one user friendly interface is a huge step forward for the blockchain world.”

Investor David Murray, managing director of Murray Capital, said: “Now is the time to be investing in the technologies that will shape the financial security of future generations. We have an excellent opportunity now to bring those with no bank account online, particularly people in developing countries, and we are excited to support Zumo in their mission to do so.”

Zumo’s team say they are on a mission to radically improve the security, cost and speed of payments globally. These barriers to financial inclusion have been exacerbated by the economic fall-out of the coronavirus lockdown.

Over the coming weeks, Zumo will incorporate currencies including sterling and euros onto the app alongside a convertible debit card that can be used contactless in the way any other debit or credit card can. The app will also centralise a user’s control over their financial, personal, employment and genetic data alongside an ultra-secure messaging service in ways that other social platforms or banking systems do not.

Zumo has also rolled out its software development kit for other businesses to start taking payments in cryptocurrency with a focus on the emerging markets. A partnership with a soon to be launched challenger bank targeting the developing world is currently in development for launch in Q4.

Zumo’s investors include Guy Berryman, better known as Coldplay’s bass guitarist, and the company recently earned the support of Murray Capital and the Scottish Investment Bank, the investment arm of Scottish Enterprise.

How is Utility Token Offering going recently and how to identify opportunities?

What Is Utility Token Offering?

It’s a process whereby a company that wants to create or launch a new project looking to raise funds by issuing a utility token. We can say it’s the digital currencies industry’s equivalent to the traditional Initial Public Offering (IPO), although there are many important differences that we’ll see later.

It has become very popular around this space and many investors were able to benefit from a very high return on investment. In 2017 alone, there were more than 500 successful utility token fundraising that collectively raised a total amount of $6.2 billion for that year alone.

The Benefits of Utility Token Offering

The primary benefit of a Utility tokens fundraising is first the potential for very high returns, every early investor is usually motivated to buy the utility tokens in the hope that the plan of the project will succeed after it launches. If this happens to be the case, the value of the tokens that were purchased during the fundraising will increase above the initial price, and the investor will achieve overall gains.

One of the important points here for an investor in addition to the ROI is the liquidity of the asset, it will be very simple to resell your tokens once listed on a decent trading platform.

Secondly, Utility Token Offering have made investment more democratic and accessible to all. In an IPO, investment is limited to a very small panel of people.

Then, it makes it possible to free oneself from venture capital financing by issuing tokens.

The advantage being that, unlike other types of financing (venture capital, private equity), in the context of a utility token offering, the shareholders of the issuing company do not see their capital diluted. Tokens are not shares in the company.

Why Utility Token Offering have failed in the recent past

Although, 2017 and 2018 saw them gained popularity and made waves which helped them raise $6.2 billion and $7.8 billion in the respective years, utility token offering hit a decline when more and more Utility token offering turned out to be scam projects or bad quality projects due to the little regulatory scrutiny. According to Coindesk report, exit Scams Swindled $3.1 billion from investors in 2019.

Since these incidents, the interest in utility token offering began to wane as it could only merely raise $346 million in the first half of 2019, a very little figure compared to how much attention they were getting in the previous years. These problems, in turn, gave rise to other digital currency funding method like IEO (Initial Coin Offering) & STO (Security Token Offering)

The emergence of these new digital currency fundraising initiatives has led to the decline of the utility token offering, but in no way means that they are dead and out of business.

The utility token market has matured, they are now regulated in most countries and therefore, there are far fewer projects than before, but often more qualitative ones.

How do you determine if utility token offering has potential?

One example of a digital currency project that is running such a fundraising is SaTT. It’s a utility token that stands for (Smart Advertising Transaction Token) based on the Ethereum network technology and allows for the exchange of advertising and audience payments. Let’s take a closer look at what need to be analyzed for a utility token offering, with the example of the SaTT one.

Team and stakeholders

The first point to analyze is the team and stakeholders behind the project. The SaTT has got a strong case to make about them. They are filled with solid and experienced members led by CEO Gauthier Bros. The company behind the SaTT idea is ATAYEN, Inc financed in part by the renowned French investment fund Kima Venture.

Atayen is an American company that specializes in developing applications that are dedicated to business pages on Facebook and other social networks. They currently count more than 4,000,000 users with their various applications and have internationally renowned customers such as Coca-Cola, L’Oréal and McDonald’s.

In addition, they are supported by various renowned advisors in their different fields, such as established investment expert Richard Wang, Partner at Draper Dragon Digital Fund, Eric Alexandre, CEO of Jetcoin who has already achieved a successful Token offering and Quentin Herbrecht CEO of Markchain, a renowned marketing agency for digital currencies & fintech projects.

The use of the technology within the project. Hype or real competitive advantage?

The online advertising industry is facing many challenges at the moment, from the announcement of the end of Cookies by google, the lack of automated analytical tools adapted to the results of a personalized campaign, the increase of bots and low-quality audiences and several other issues.

Using the SaTT Smart Contract allows advertisers and publishers to set a defined trusted third party (oracle) that accurately determines on the campaign performance, statistics and the amount to be paid to every participant. Thanks to the smart-contract and oracles, allowance to pay according to the performance in a fast, automatic and transparent way.

By building the product on the Ethereum network, the project ensures the integrity of the billing data and payments without the possibility of falsification.

MVP is a must and Road Map need to be strictly respected

Utility token offering always provide roadmaps and indicate when the project is expected to progress and on which points. It is important to check whether the company is meeting these forecasts on time.

Secondly, it is relevant to have an MVP before launching the fundraising, which will be a proof of concept for investors and shows that it is not just based on an idea but on a concrete use case.

In the case of SaTT, it is not an MVP that is developed but fully functional products that can be used for promotional campaigns on Facebook, Twitter, Linkedin, Instagram and Youtube. Even more, they already have customers and several advertising campaigns ongoing on SaTT DApp.

We can notice that they respect their Roadmap strictly and even often ahead of time.

Final thoughts

Other important points must be mentioned for a complete analysis of a utility token offering project such as the partnerships carried out by the company, the media coverage and communication, the technology used, the different supports such as the website and the whitepaper or the project community. The purpose of this article is for you to see a little more clearly through all these fundraising projects and to educate you not only to avoid the scams that are always present within the sector, but also to identify projects that are worth looking into.

This post is tagged with: SaTT DApp, SaTT, Markchain, Quentin Herbrecht, Richard Wang, Draper Dragon Digital Fund, Eric Alexandre, ATAYEN, Benefits of Utility Token Offering

Sinovate – Experience Decentralized Cloud Storage

Although the amazing technology has gained prominence, some of its biggest challenge till date is the problem of security, scalability and interoperability. Also, the reluctance of corporate organizations to adopt this technology due to its issues with data storage and compatibility with other platforms is another big challenge.

The idea of Sinovate was born out of the need to solve these problems that plague the DLT (Distributed Ledger Technology). The intention of the Sinovate project is to develop a purely innovative platform that can be used by various industries and individuals around the world with the aim of transforming the DLT space by creating a democratic decision-making solution that will improve the lives of private and corporate players.

Sinovate offers cutting-edge solutions like custom code development, community building, management, and real innovation that sets it apart from other DLT platforms but aims to maintain the very core idea behind the DLT technology which is transparency and accountability. The platform is, therefore, creating a blend of its own solution by combining some pre-existing and new DLT features.

Providing Solution To The Issue Of Data Storage By Using DLT

Traditional Cloud data storage solutions like Google Drive, Amazon Web, and Dropbox have to a great extent, exerted dominion over the industry. But the problem with this authority is that they have monopolized data storage using their vast data farms. Their centralized storage and servers create the potential risk of data tampering, corruption, and mutability, leaving personal data and information of users vulnerable to security risks.

Due to these problems, the demand for a decentralized data storage solution is on the rise and Sinovate aims to capitalize on its expertise in developing Public DLT-based solutions and offer decentralized storage to its users. The platform aims to achieve this by implementing a Proof of Work (PoW) Algorithm known as X25X and also its evolutionary masternodes, Infinity Nodes, which solves inflation issues that is synonymous with all digital currencies.

The custom DLT of Sinovate encourages its users to become owners of an Infinity Node by sharing network resources. The supporters of the network will also be equally rewarded for participating in the decentralized cloud that will gather all Incorruptible Data Storage (I.D.S.) cloud services for stable passive income possibilities.

The infinity node owner has the ability to replicate the SINOVATE DLT by using his/her resources and get compensated in SIN coins. Also, infinity nodes provide additional services over the PoW layer with the possibility of new block verification consensus, Proof-of-Burn (PoB, making the infinity node a fundamental component of the public DLT’s robustness which provides an additional layer of security.

In addition to its economic insight, PoB also helps to maintain a secured I.D.S. cloud service by ensuring a stable and sustainable masternodes network. By burning a number of coins, owners are forced to carefully supervise the activities of their nodes, giving them a higher degree of responsibility and reinforcing the reliability of the decentralized cloud.

By using a decentralized e-governance voting system called the Revolving Sovereignty Votes (R.S.V.). Sinovate ensures that all community members who want to continue the association will hold the node which has a maturity date of 12 months before expiring.

Sinovate combines the use of its infinity nodes, PoB, and other of its inbuilt mechanisms to create an infinite scalable decentralized cloud storage solution which disrupts the current traditional solution and some of the critical features of the SINOVATE cloud platform includes:

  • The storage of data in an encrypted way without worry about node storing security issues.
  • Encrypted data that only owners can access as even node operators DO NOT have any visibility to the data.
  • Reinforcing reliability and accessibility by maintaining the SINOVATE chain on the cloud medium with multiple tiers and thousands of nodes.
  • DLT rewards for node owners by validating blocks and storing data. Therefore, giving higher rewards to nodes with higher data storage capacity.
  • An equal distribution of all network income between participating nodes.
  • Ensuring higher data safety by implementing a direct message, text, and email sending capabilities in an encrypted manner which only the sender and receiver can see.
  • Giving responsibilities to node owners to secure the data and the DLT and also give recommendations, to propose amendments and to hold weight in RSV governance.

Burency – The Exchange For Now and The Future

The Burency Exchange went live on the 10th of April, 2020 and so far it has been an amazing journey. For so many reasons, the exchange is considered not just as a cryptocurrency exchange for the present in Middle-east but also as one for the future globally.

The Burency exchange was built with the interest of every cryptocurrency trader in mind – beginners and experts alike. It is an exchange that was built with features that are rarely seen in so many cryptocurrency exchanges, this was because it was not built with just the immediate benefits of traders in mind but built to continue to give them maximum satisfaction even in years to come.

Burency can already compete with the best existing cryptocurrency exchanges with features such as easy conversion fiat to crypto and crypto to fiat, transparent and detailed reporting of every transaction performed, a live dashboard display of profit and losses made, 24/7 live chat and support, multilingual customer support service, training for beginners and multi-OS support.

As Mohammad Mazen, the CEO of Burency said, “Security and liquidity features solutions implemented by the exchange will ensure that traders feel relaxed and fully satisfied for as long as they continue to use the platform, knowing that everything is in order as the platform was truly built to give them blissful trading experiences. As for now, we are not allowed to tell more, but we have signed several partnerships with industry leaders to maintain a high level of security and liquidity.”

According to Mouayad Yousef, COO at Burency “Since the exchange launch (Beta version) at the beginning of April, it is already 90 cryptocurrencies listed on the exchange and thousands of users have signed up to benefit from an unparalleled user experience so far. As announced, it is a BETA version because many functionalities are to be included in the future within the exchange but also within the Burency ecosystem which is much larger than a simple cryptocurrency exchange.”

One of Burency’s other strong points is their team of 40 members & advisors.

To name just a few, there are of course the emblematic figures of burency Mohammad Mazen, Mouayad Yousef and Saif Al Anazi respectively CEO, COO and CIO as well as the famous anti-virus inventor, John Mcafee as a consultant.

We can also mention Qusai Al Sharef the CBDO, a renowned expert and consultant on the subjects of tokenization and ICO who has accompanied many successful projects. As well as Quentin Herbrecht, Burency’s CMO and CEO of the marketing & PR agency Markchain, which has recently been making a lot of noise in the media thanks to a growing number of clients, including several well-known millionaires and CEOs.

Finally the Burency ICO is still in progress, even though they have already raised over $3,000,000, the team continues to raise funds until they’ll reach the soft cap of $7,000,000. This funding will be used to complete the exchange platform with brand new functionalities as well as the development of an eco-responsible mining farm and a research & development center.

There is no doubt that we’re going to keep hearing about Burency in the coming month!

This post is tagged under: Burency Exchange, Burency, PR agency, Markchain, Mohammad Mazen, Mouayad Yousef, Saif Al Anazi, Qusai Al Sharef

LVX Token Registers Significant Surge On Play Store Launch

One example is LVX, an ERC-20 token, developed by Level01. LVX serves as a native token on Level01’s platform, a peer to peer (P2P) derivatives exchange that has a unique AI to guide traders using trusted data from Thomson Reuters. It’s unique features, most notably the propriety FairSense AI has been featured and talked about on many top press and crypto-related publications.

Why Did LVX Suddenly Skyrocket?

There are a few noteworthy features that separate the Level01 from the rest of the typical exchanges. Unlike others, it offers multi markets trading: Forex, Crypto and Commodity. The derivatives market said to be worth over $1 quadrillion and Level01 is nicely positioned to take full advantage of this market, especially with more people looking for an extra source of income and having more time online due to the lockdowns imposed by many countries to stem the tide of the Covid-19 pandemic.

The platform is a great choice for retail users that are new to the market. Aside from its user-friendly interface, it claims to be the fairest and safest derivatives exchange in the world, through clever use of blockchain technology and big data for security, smart contracts and fast settlements.

It’s proprietary FairSense AI can estimate the risks and rewards of taking a position using trusted data from Thomson Reuters (today known as Refinitiv). This will is likely the most appealing feature to newcomers or retail traders who are aware of the risks associated with derivatives or options trading – giving them the ability to assess the win ratio before entering a trade.

With the hype and publicity surrounding this decentralized finance (DeFi) platform, it is not surprising to see their LVX token surging to over 30% gain at press time, upon their app going live on Google Play Store.

We foresee great potential from this company, its token price is merely an indicator. The platform offers a completely reliable way for people to participate in the financial markets while leading the charge of the DeFi initiatives.

It is refreshing to see Blockchain projects like Level01 doing well on the market, in a fast-growing sector like DeFi and going against the current global downturn and uncertainties.

LVX token is currently being traded on DigiFinex exchange.

The Push for a Cashless Society and Cryptocurrency Future

Just last month, the United States congress debated over the creation of a “digital dollar” as a digitized form of the fiat dollars that would be backed by the Federal Reserve, the U.S. central banking system. As trillions of dollars in stimulus have flooded the United States economy over the last 5 weeks, the debate over unlimited federal spending and its long-term effects on society wages on. And many blockchain and crypto currency experts have weighed in suggesting that there hasn’t been a better time than the present to push for adoption of existing digital currencies, such as Bitcoin.

As the most well-known digital currency, Bitcoin has seen renewed interest thanks to the global pandemic, and it recently gained over 100% since hitting it’s 52-week low on March 13th. Since Bitcoin operates much like a commodity and enables a system of digital transactions, it has been called ‘digital gold’ by many. However, given its volatility since inception in 2009, Bitcoin has been seen as quite a risky asset in comparison to most traditional assets, including the U.S. dollar.

Can Bitcoin serve as the digital currency of choice by the masses?

The answer is unclear, but it has without a doubt made a significant impact as a ‘Founding Father’ of the $220 billion digital currency market. The pros and cons of Bitcoin are well documented. Weighing favorably, Bitcoin is the most transparent financial payment network in the world, allowing for global peer-to-peer transactions without intermediaries. As ‘programmable money’, Bitcoin is cheaper and faster than traditional banking services, can be spent in the same was as ‘traditional’ digital cash, and is can have rules implemented that authorize transactions.

On the downside, Bitcoin has no regulatory oversight (which may be considered a pro by some) and its value against traditional currency, like the U.S. dollar, has been very volatile. And given that all transactions are public, traceable, and permanently stored in the Bitcoin network, consumers and businesses that require transaction privacy are out of luck. In addition, since Bitcoin is immutable, transactions cannot be undone, causing worry over a lack in ability to process refunds or chargebacks as a standard function of Bitcoin itself. Lastly, Bitcoin is seen by many as ‘anti-establishment’ even though it can be complimentary to existing fiat and digital payment measures we have in place today.

A few other currencies to watch

There are other cryptocurrencies that show promise and may serve as the catalyst for crypto adoption. Surprisingly enough, regulatory pressure from some governments and central banks are pushing cryptocurrencies to adopt privacy-focused capabilities while being able compliance with government regulations. Perhaps the best well-known privacy coins are Monero and ZCash.

Both are among the top 30 cryptocurrencies globally from a market cap perspective and they have varying levels of privacy features. Monero uses a combination of stealth addresses and a privacy technology called Ring Signatures to make sure transactions cannot be linked to a single address while making transactions virtually untraceable. While ZCash uses Zero-Knowledge Proof technology to shield transacting addresses once the are recorded on the blockchain. However, both Monero and ZCash are privacy-centric cryptocurrencies that are strictly used for payments and do not have smart contract functionality which may limit their mass adoption potential.

One of the most promising privacy cryptocurrencies that is launching this Spring is QURAS Coin, or XQC, on its own blockchain protocol is QURAS. QURAS is the world’s first public blockchain that allows toggled private transactions in public smart contracts. Unlike any other privacy-focused protocol, QURAS uses a combination of both Ring Signature and Zero-Knowledge Proof to allow individual users and businesses to select the suitable privacy level for any transaction purpose.

This ‘best of both public and private worlds’ blockchain gives businesses the opportunity to use blockchain for transparency, trust, and efficiency gain while protecting confidential information, something that has touted as a major barrier for enterprise adoption. In addition, with the combination of the two privacy technologies, QURAS users can adopt a digital ID that allows for greater compliance with regulations as well as real world use cases that require verifiable identification that cannot be tampered with or manipulated.

Upon the launch of QURAS’ main network next month, XQC will be accepted as a form of payment in over one hundred retail stores in Japan. Once that occurs, XQC will be the most widely accepted cryptocurrency as a form of payment in the entire country, second only to Bitcoin itself. In order to be a viable cryptocurrency as a means of payment, speed and scalability are essential. That’s why QURAS has been built to handle up to 1,000 transactions per second.

When asked about the delicate balance between privacy and transparency when it comes to blockchain and cryptocurrencies, Shigeki Kakutani, Founder and CEO of QURAS, said “Privacy is a valuable commodity and I want to give users the choice of either open or anonymous transactions while adhering to their both business and regulatory compliance as necessary.” Shigeki and his team see major industry adoption on the horizon as QURAS can offer wide-ranging applications built for medical data sharing, retail, gaming, supply chain and traditional finance.

Steering Towards Fiat Alternatives of the Future

As society continues to go digital in more ways than ever during the pandemic, it may lead to a cryptocurrency adoption unlike anything we’ve seen to date. Decreasing trust in traditional banking and the greater financial system by millennials coupled with ever-increasing cashless payments and comfortability with digital currencies makes the present a ripe time to see fiat alternatives come into play. While privacy, security, and volatility are all key concerns of many, every single major organization – from national governments to the Fortune 500 – either have looked or are looking at how blockchain and cryptocurrency can affect their operations and business affairs.

The table is set for these serious conversations to move forward. Only time will tell where they will lead us.

This post is tagged under: QURAS, Shigeki Kakutani

Richard Wang From Draperdragon Digital Fund Joins Project SaTT As Advisor

The blockchain industry has been on a consistent rise since it became popular after the success of the first cryptocurrency that was built on its technology, Bitcoin. Since that time, there have been numerous blockchain projects that have been on the rise and just like with every other industry, they have had their fair share of ups and downs.

The reason why blockchain projects most times face challenges is the fact that they don’t have the right mix of team members with the necessary skills & experience. It is either the team members lack zeal, motivation or just don’t know what they are doing. More often, incompetent team members has cost blockchain projects more than they bargained for.

The Project Team: A Critical Success Factor

Recently, blockchain projects are coming into the knowledge that a competent and motivated team is the first step to success and they have duly taken this very seriously. Every blockchain project is always making sure that they assemble the best team possible for their project if they really want to have a shot at being successful in the blockchain space.

Blockchain projects assemble the best person that they think is suitable for whatever position it is that they are trying to fill, be it the developer, the programmer, the strategist, the advisor or the person in charge of communications. They also know that this interprets their seriousness to their community and also affects how the public views the project.

As the quest to assemble the best team is on the rise, one blockchain project that has taken it upon themselves to also assemble the best team is SaTT. SaTT has recently announced that the world-famous investor from Asia, Richard Wang, will be joining their project as an advisor. This news is a massive boost to the followers of the project as it proves the dedication of the team towards the project.

Why Richard Wang joined SaTT project?

Richard Wang is a partner at Draper Dragon Digital Fund, a company that invests in early-stage high growth China-centric technology companies and is also a part of the Draper Venture Network. He joined the company in 2011 and prior to that time, he was serving as the CEO of an E-commerce company, QunZhong.

Richard Wang has more than two decades of experience in business development, technical marketing and sales management in high-technology and his outstanding background in finance, blockchain and technological disruption, which is why his strategic presence on the board is expected to accelerate SaTT’s success in Asia and globally.

Richard Wang will assist SaTT in fostering new relationships in Asia with leading technologists, financiers and advertisers to advance SaTT’s mission of using blockchain or the distributed ledger technology to make digital advertising more accessible and affordable by strategically placing the company in positions that will help them gain new heights. It will also be of great support for the final phase of SaTT’s ICO, which is coming to an end.

Focus on SaTT

The SaTT or Smart Advertising Transaction Token is a digital advertising platform that utilizes the maximum potential of the blockchain and smart contracts to offer a simpler, cost-effective and incentivizing advertisement program that is aimed at producing effective results for advertisers while at the same time rewarding users of the platform that participates in the advertising campaign.

The SaTT has a utility token, SaTT Token (SaTT), that is based on Blockchain Technology and allows for the exchange of advertising and audience payment. The token is regulated by a Smart Contract which lists advertising offers and securely holds all of its data in the Ethereum blockchain.

The platform’s Smart Contract sets the conditions for participation in campaigns, quantifies the success, and guarantees the final remuneration. It allows an advertiser to easily create advertising campaigns with conditions for participation and safely store the results in the distributed decentralized records (blockchain).

Final takes

With the SaTT solution, the decentralized capabilities of the blockchain will be used to its full potential to vastly improve the way the online advertising industry operates today while automating transactions with smart contracts in a distributed blockchain ledger which would reduce costs, speed up transactions, prevent fraud, and enable better and more accurate monitoring of campaigns.

By using the SaTT, payments will be made immediately as long as the success criteria for a campaign is met. Payments are subject to neither a transfer fee nor a currency conversion fee and the SaTT Smart Contract operates in a decentralized system using the Ethereum blockchain which allows developers to design tailor-made tools. Hence, any developer can design a SaTT-compatible campaign creation tool, an advertising directory or statistics interface.

This post is tagged under: Draperdragon Digital Fund, Richard Wang, Blockchain Project SaTT

Atayen Launches Blockchain Platform That Rewards Users With SaTT Token For Posting On Social Media

Smart Advertising Transaction Token, also known as SaTT for short, upgraded advertising transactions’ process on the blockchain while removing the high costs associated with launching an ad campaign, reducing payment delays for publishers who rely on ad spend revenues, and injecting some much-needed transparency into the industry with performance based payments.

Through SaTT’s decentralized application (dApp), costs are reduced for advertisers and payments are delivered to publishers instantly. Currently it can take 30 to 90 days to get compensated through an affiliate or and traditional campaign while it takes less than 1 minute with SaTT thanks to the Ethereum network and the revolution of smart-contracts.

With SaTT companies running ad campaigns receive up-to-date statistics on each post from their publishers and more generally how their ads are performing — providing precious intelligence on what performs, and what doesn’t. It rewards influencers that promote products or services in a fair system.

A tool suite that anyone can use easily

In order to make the SaTT solution available to everyone, the Atayen’s team has developed a wallet that is easy to use, a simple click to connect with facebook, google or telegram creates a wallet that can stock BTC, ETH, SaTT and other ERC20.

The wallet allows you to make simple transactions such as paying or getting paid as easily as sending an email, the interface allows in the same way to interact easily with the dapp and smartcontract.

“It was a great challenge for the team to be able to offer such a tool usable by everyone and especially for those with little or no knowledge of blockchain.” Said Gauthier Bros, CEO of Atayen.

How can I be compensated for my social media posts?

Let’s take an example to describe the process, one of your favourite video game is running a campaign for their users to share with their friends through social networks and are rewarding the best posts based on their performances. First you need to create a post about it on twitter, facebook, instagram or a video on your youtube channel.

Once done, you can publish the links of your post on the SaTT interface, it’s as easy as sharing a link on social media, if the post follows advertising terms and is approved by the advertiser, it will be store on the blockchain and you will be able to be paid based on your network performance such as views, likes and shares…
When your post make results (example 20 likes and 2,000 views) you can request your payment by clicking the “get paid” button, it will trigger the Oracle (I.E: Oracle: is a small statistics software connected with the smartcontract) which will verify and certify the performance of your post(s)  on the blockchain and automatically process the payment  from advertiser pre-loaded budget  to your wallet.

More insights from SaTT

According to the company, this creates a win-win situation all round. Advertisers stand to gain an increase in their sales and reputation, publishers get the opportunity to earn much-deserved compensation for compelling content, and oracles developers receive a commission for ensuring that payments are fast and based on true networks performances.

What’s the roadmap to disrupt ad markets with blockchain?

Several milestones have already been achieved since 2019. In the first quarter, oracles for YouTube, Facebook and Instagram were unveiled, along with a beta version of its smart contract. SaTT’s DApp went live in the second quarter of the year.

The first 10 YouTube ad campaigns were successfully completed.
Now, Atayen’s team is working to release the API that can allow third party developers to develop their own oracles, by example Tiktok, Linkedin and maximise the adoption of the  SaTT solution on several platforms and spread its tools and utility tokens within the advertising industry.

Also, beyond the world of advertising in order to reach a wider adoption, the team has created and installed a pay by SaTT module on facebook store that allows brands to sell directly goods or services with SaTT on the network.

While expanding and developing its solutions, the SaTT team continues its funding goals and plans to be listed in major exchanges in the second quarter 2020.

The project was able to attract some of the most respected influencers in the blockchain industry, such as Richard Wang, from the Dragon Draper Fund, who kindly accepted the SaTT invitation to join the project board of advisors in order to support in the final phase of their ICO.

The digital advertising landscape is continually changing, lately google has announced the end of cookies, and content creators are facing a constant battle to ensure they are fairly paid for their hard work, SaTT is shaking up the industry by solving this issue. Their stance is simple: digital advertising can be faired with blockchain.

Discover more about SaTT : Click here

The StartupFortune News Department was not involved in the creation of the content.

LaunchTeam’s Jared Polites On The Current State of Blockchain Marketing

Jared Polites is a Venture Partner at 7BC, an early-stage VC firm, and a partner at LaunchTeam, a strategic consultancy and agency that connects experts with companies to facilitate growth.

Since starting, the industry has changed drastically and is still undergoing extreme volatility in the markets. While critical, Jared remains optimistic and continues to explain more about the changes he has seen in the market and offered some advice for blockchain projects.

How has the industry changed since earlier this year?

It has completely morphed. We started with oversubscribed token sales that were being fueled by pools and syndicates. Then came the crypto funds to take the dominant lead. As this shift occurred, the retail market slowly dried up. Then the Asia wave hit. All projects started running to Asia like a reverse gold rush to scout “easier money” from wealthy Asian investors. Right now, we see a market where most fundraising is traditional, with the exception of a few IEOs coming from leading platforms like Binance.

Ok, enough of the gloom and doom. I promise I have some positivity in me. I would say now money has become smarter in the sense that products, teams, roadmaps, and communities are examined to the core. Equity offerings are now more common as well. People want to have skin in the game without being overexposed to volatile crypto markets. This is what we are seeing.

Do you expect this to change?

The good news is that I don’t think the industry is going anywhere thankfully. Sure, regulation and conflicting powers that be could change the landscape but this mechanism of alternative fundraising and decentralization is here to stay. For it to work, you need to gain back the public’s trust and make products that are easy to use.

I do think natural selection has weeded out a lot of companies that were building gimmicky products for the sake of raising a ton of quick capital. We now see more technology and developer focused projects that are solving real problems in the industry.

What does this mean for marketers?

I can’t emphasize this enough: it’s go time. It is time to build a real brand and a real business. Think of your brand identity, customers, product market fit, and use cases. Switch the mentality from “who will invest” to “who will use the product”. This means the community is still at the core, but things like airdrops and bounties are no longer as effective. They are drawing in people who could care less about a project and are in it for free tokens. They are not engaged.

This is why you see hollow groups on Telegram with 60,000 people without any engagement.

Marketers need to go back to the tech world where the concept of the first 1,000 users is so key. Find 1,000 engaged users or community members and you have yourself a great foundation. In practical terms, for blockchain founders, this means stop trying to game everything with vanity metrics. Marketing needs to be cohesive and long-term in nature.

Should blockchain companies still hire marketing agencies?

Absolutely, in my opinion, unless a company already has a well-built-out internal team with relevant holistic experience. There are still several nuances and a constant barrage of pitfalls to avoid when marketing in this space. Having that experience is critical, especially as things change so quickly. Having a solid basis of noticing trends and how to react to rapid changes is very important. I would recommend leveraging an agency that has a long-term perspective and understands the value of brand building. Find someone with experience in traditional industries coupled with recent blockchain experience. This would be the most effective combination.

To this point, it is important to realize the days of bootstrapping low-budget ICOs are gone. That model is now dead. You will need a real budget that can be allocated to professionals or in-house staff, versus outsourcing marketing to thousands of bounty hunters for a few dollars in tokens.

Have there been any changes with PR specifically in the industry?

Not much, really. The fundamentals are still there. If anything, the industry is way more crowded, so I always advise founders not to get too stressed over minute details in an article. What you should be after initially is social proof from getting solid press coverage. Readers and traffic should be down on the list of PR expectations, unless you are Crypto Kitties and have a viral campaign at your fingertips.

I always use this example, but think of it like this: if you come across an article in the NY Times on your phone that mentions a few companies, what would you do? Most of the time, skim the article, maybe click a company hyperlink if it really catches your eye. Then, you land on a company’s page and their main call to action is download a whitepaper, contribute money, or register your email. No way most people would do the first two on mobile, so that leaves one successful option in the funnel.

Lastly, be smart about who you work with in PR. There are way more bad agencies out there than good. I have agencies that outsource to me, without their clients knowing work is being outsourced. Some of the biggest PR agencies in the industry do this. What is really funny is when a potential client passes on me and then goes with an agency that outsources right back to me. This has happened a few times, and the irony makes me laugh every time.

Any final thoughts or advice?

Be humble, learn, adapt, and admit there are no such things as experts in this space – only people with experience that is specialized and valuable. Blockchain marketing expert is an oxymoron in my eyes, but I do admit the experience I have had does give me a unique advantage, and that is the value I try to provide clients.

Crypto Payments in the Real World: Can You Pay for Coffee With Bitcoin

While the former intends to launch a stable coin pegged to the US Dollar, the coffee giant announced a partnership with crypto derivatives provider Bakkt. As of March 16, 2020, Starbucks has already started beta testing a new feature that will allow customers to use Bakkt Cash as a payment method.

The Benefits of Crypto Payments

Cryptocurrencies offer a myriad of advantages to consumers as well as merchants. Unlike fiat currencies like the U.S. Dollar and Euro, digital tokens retain value and usability across borders.

While companies like Visa and Mastercard offer retailers the option to convert incoming payments to their local currencies, this service requires both transacting parties to pay high fees ranging from one to five percent. Furthermore, popular payment processors such as PayPal and Stripe often add their commissions on top of these fees. At 6.82 percent, the average remittance fee rate is also prohibitively expensive for personal money transfers.

Digital currencies, on the other hand, are completely decentralized and can be exchanged even in the absence of a third party or trusted institution. As a result, merchants, retailers, and consumers all retain a greater percentage of their wealth and income when using cryptocurrency.

Transaction time is another major factor in favor of digital currencies. While traditional banking channels such as wire transfers and online remittance platforms like PayPal transfer funds internationally in a matter of weeks, cryptocurrencies can successfully settle transactions in a matter of minutes. In the case of digital currencies such as Nano, settlement times can be brought down to a single second or even lower. With

Finally, there is the aspect of convenience. According to the World Bank, a staggering 1.7 billion adults worldwide do not hold an account with a bank or financial institution. While most banks require infrastructure and local presence to set up accounts in impoverished regions, digital assets can be owned and exchanged with relatively little hassle. Creating a new crypto wallet requires only a smartphone or similar computing device along with an internet connection. Because of this, many believe that blockchain technology will drive financial inclusion globally and ‘bank the unbanked’.

Crypto Payments on the Rise?

According to a report published by Kaspersky in 2018, approximately 13 percent of surveyed individuals from 22 countries reported having used cryptocurrency as a payment method at some point. With the crypto market’s surging popularity, that figure is only expected to rise in the future. Furthermore, blockchain and non-blockchain enterprises are now offering unique ways to earn, spend, and exchange digital tokens, either online or offline.

Let us take a look at two strong examples that aim to bring cryptocurrency to mainstream relevance.

Aloha

Aloha is a revolutionary new service that allows anyone to earn rewards in the form of tokens by simply sharing their unused or excess mobile data with other users in the Aloha ecosystem. With over 2.5 billion phone users and a significant percentage of them having difficulty getting online, Aloha aims to not only offer an innovative use-case of blockchain technology, but also boost internet penetration in several regions.

Hosts that share their data with other users are rewarded in the form of Aloha tokens. These tokens can later be exchanged on third-party cryptocurrency exchanges or redeemed for real-world products and services on partner brands and retailers.

Wirex

After physical cash, debit and credit cards are some of the most popular means of payment globally. According to The Nilson Report, there were approximately 20.48 billion credit, debit, and prepaid cards in circulation globally as of December 31, 2017. Wirex, a UK-based startup, hopes to make cryptocurrency payments extremely accessible by offering crypto wallets linked to physical debit cards. These cards are virtually identical to the ones provided by a bank and can, similarly, be used to purchase day to day items at any ordinary retailer or e-commerce platform.

Wirex made headlines when it announced a partnership with financial services company Visa to launch a travel debit card that would automatically inter-convert 12 digital and fiat currencies at the time of transaction settlement. Such an offering would allow Wirex users to hold Bitcoin and other cryptocurrencies in their wallet right upto the moment they initiate a purchase using the card. While mobile-based, QR code payments are likely the future of cryptocurrency payments, Wirex’s Visa card may very well be the stopgap solution needed for mass adoption of crypto.

Conclusion

All in all, it appears as if the world is finally warming up to the idea of using cryptocurrencies in the real-world. While Bakkt, Wirex, and Aloha are promising new ventures in this landscape, other factors like the growing number of Bitcoin ATMs and an increasing offline acceptance of digital currencies are also trends worth looking out for in the coming months.