Athena and Way To Grow extend their exclusive partnership to keep Colorado cultivators supplied with premium nutrients and hands-on expertise.
Athena, a vertically integrated formulator and manufacturer of liquid and dry fertilizer blends designed for commercial cultivators, has announced the continuation of its exclusive partnership with Way To Grow, a Fort Collins, Colorado-headquartered chain of hydroponic and organic gardening supply stores. The renewed agreement solidifies a relationship that has become a reliable resource for growers across the state, ensuring that Athena's nutrient programs remain accessible through a retailer that understands the demands of commercial cultivation at every level.
Athena is distributed exclusively in Colorado by Way To Grow across five locations: Colorado Springs, Boulder, Fort Collins, Central Denver, and North Denver. The Way To Grow team has built a reputation for trust with growers throughout the state, priding themselves on providing excellent customer service, extensive hydroponics knowledge, and specialty commercial producer services. For cultivators who depend on consistent product availability and informed guidance, the partnership eliminates the uncertainty that often comes with sourcing nutrients through disconnected supply chains.
"We are grateful for our strategic partnership with Athena and the shared mission to put the success of growers first. It is our pleasure to offer Athena as a leader in plant nutrition and garden health. We're excited to continue expanding our brands together in offering premium products and services," said Corey Inniss, Founder of Way To Grow. That sentiment reflects a broader pattern in specialty agriculture: when manufacturers and retailers align closely around a shared customer base, the end user benefits from faster delivery, better technical support, and a deeper understanding of the products they are working with.
Athena values its relationships with hydrostores throughout the nation and across other countries. Building an exclusive partnership and successfully implementing their nutrient program into the respected Colorado market bridges gaps in service, availability, and knowledge in all aspects. The company's approach is rooted in the idea that growers should not have to choose between quality and consistency. By working with a single dedicated distributor in each region, Athena can maintain tighter quality control and ensure that its products reach cultivators without unnecessary delays or complications.
"We are thrilled to continue our partnership with Way to Grow in the Colorado market. Their renewed focus on supporting commercial growers aligns deeply with our mission to provide the best fertilizer and pest control solutions to cultivators with fast delivery and exceptional customer service," stated Robert Schneider, General Manager of Athena. That alignment matters more than ever as the Colorado cultivation market matures and operators face increasing pressure to optimize yields while managing costs.
As the Colorado cultivation market continues to progress, Athena looks forward to working closely with Way To Grow to offer the best nutrients and services to the network of cultivators located across the state. The partnership reflects a straightforward but important principle: when manufacturers and retailers invest in each other's capabilities, the growers they serve are better positioned to succeed.
About Athena
Athena exists to support the modern grower, no matter the scale. Our core principle is to formulate products that improve quality, reduce costs and drive consistency. Athena Products was born in the grow rooms of Los Angeles, California, where we are always in pursuit of the perfect run. As the weight of being a cultivator increases, we exist to make the complex simple. Athena is not a nutrient line; it is a program. Always in pursuit of the perfect run. www.athenaproducts.com
About Way To Grow
Way to Grow was founded in 2003 with a simple plan of providing organic and hydroponic gardeners with a thoughtfully curated selection of products and an extraordinary level of customer service. In addition to five Colorado locations (Boulder, Colorado Springs, Fort Collins, Central Denver, North Denver) it has a division specialized in servicing commercial growers. For more information, please visit https://waytogrow.net.
For more information, please contact:
844-333-1818
