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TikTok's algorithm is surfacing AI slop to new users at three times YouTube's rate and advertisers should be paying attention

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TikTok's algorithm is surfacing AI slop to new users at three times YouTube's rate and advertisers should be paying attention

A Kapwing study found 59% of TikTok's For You page content served to new accounts is AI-generated, nearly three times YouTube Shorts' rate, with children's hashtags hitting 97%. The findings raise urgent questions for brands buying ads on the platform and create a clear opening for startups building AI-detection and content authenticity tooling.

Dave Barr

5 min read

43 views

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