Second-hand marketplaces have been around long enough to be ordinary. What Gively changes is not the transaction - it is what happens to a portion of the money after it completes.
Esmeralda and Lucas built Gively in Toulouse around a straightforward premise: the person selling something should get to decide where the charitable contribution goes. On most platforms with a social impact layer, the platform makes that choice. On Gively, every seller picks the nonprofit their donation supports before the listing goes live.
The result is a marketplace where each sale carries a personal decision. A seller clearing out children's clothes might direct their share to a local education nonprofit. Someone selling camera equipment might choose an arts organisation. The item and the cause are connected by the seller, not by a platform algorithm.
Local Nonprofits, Structured Revenue
The founders focused on a structural problem for smaller nonprofits: fundraising is inconsistent and time-consuming. Gively creates a recurring revenue channel for the organisations listed on the platform without requiring them to run campaigns. As sales happen, donations flow automatically. The nonprofit does not need to be involved in any individual transaction.
For buyers, the purchase functions the same as any second-hand transaction. For sellers, the process adds one choice - which organisation to support - without adding friction to the listing itself.
Gively launched less than a month ago and is fully bootstrapped. The platform is focused on France for now, with Toulouse as the base. Esmeralda and Lucas are building in public with no outside funding, applying the mechanics of e-commerce to the problem of getting money to local nonprofits consistently and at scale.
