TikTok Shop tests subscriptions and its next move looks a lot like Amazon Prime
TikTok Shop launched a product subscriptions feature to select US sellers in late June 2026, offering repeat-purchase discounts in Beauty, Food, and Health categories. With $4.9B in US GMV in Q1 alone and its own fulfillment network already live, ByteDance is methodically building the infrastructure for a loyalty program that could rival Amazon Prime.