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Fox Corporation announced on June 15 a $22 billion deal to acquire Roku at $160 per share in cash and stock, creating a combined entity that will be the third-largest U.S. television player by share of viewing. The acquisition pairs Fox's live sports, Fox News, and Tubi with Roku's 100 million global households and its OneView advertising platform, targeting the projected $60 billion U.S. CTV ad market by 2030. With close expected in the first half of 2027, the deal reshapes the platform OS wars