Neuherbs India turned a simple observation about India's lifestyle disease crisis into a thriving ayurvedic wellness brand that broke even in its first year.
More and more people are getting conscious about health and fitness, and they are paying greater attention to natural ways to obtain their goals. Hence the health industry is expanding its reach in India at a rapid pace. Amit Tyagi and Namit Tyagi were always inclined towards health and fitness. While working in their respective fields, they realised that there are major lifestyle issues in India like diabetes, weight management, and nutrition. They worked to solve these problems using plant-based herbs. This set the beginning for Neuherbs India. The Noida-based company, established in 2016, manufactures plant-based ayurvedic products in the health, wellness, diet, and nutrition categories.
What makes Neuherbs particularly interesting is how the founders approached the problem. They didn't just want to sell supplements. They wanted to understand why different populations were experiencing different health challenges in the first place. Amit says different regions in India suffer from different ailments. This made the duo come up with the idea to formulate and sell products under three broad categories: general health, diet and nutrition, and superfoods.
Neuherbs initially focussed on solving queries of customers through a helpline number. The company's consultation team solved queries that people had with regard to the product and even gave them a tip or two related to their health concerns. The helpline, We Care, exists even today, and the team now has people who are yoga experts and nutritionists. What started as a simple support channel has evolved into a genuine differentiator for the brand. When consumers can call and speak with someone who understands both the product and the underlying health concern, it builds a level of trust that conventional marketing simply cannot buy.
The company, started by selling only green coffee and apple cider vinegar only, has over 30 stock keeping units. The company has sold 20 million products so far, and claims to be making a turnover of Rs 8 crore quarterly. That kind of trajectory from a first-generation startup is noteworthy, especially in a market as crowded as wellness and supplements.
Customer retention and word of mouth marketing worked for the company, according to Amit. Despite being first-generation entrepreneurs they were able to hit their targets and broke-even in the very first year. In an industry where brands spend heavily on celebrity endorsements and digital advertising, Neuherbs found its footing through something far more old-fashioned: satisfied customers telling other people about their experience.
Another wise step the company took was to set up its own manufacturing unit. According to Amit one of the ways to ensure product quality is to have complete control over the manufacturing process. This is a detail that matters more than most consumers realise. When a brand outsources its production, it surrenders a degree of oversight that can be difficult to recover later. By keeping manufacturing in-house from early on, Neuherbs built quality assurance into its operational DNA rather than treating it as an afterthought.
The company also has a separate team to obtain quality raw material as it gets it from different sources. They obtain green coffee from Chikmagalur and some other herbs and extracts internationally. Sourcing decisions like these directly affect the end product, and building a dedicated procurement team signals that the company takes this seriously rather than simply chasing the cheapest available option.
The broader ayurvedic wellness market in India continues to grow as consumers shift toward plant-based alternatives to conventional supplements. Neuherbs is positioned in a space where demand is rising and trust is the most valuable currency a brand can hold. For the Tyagi brothers, the next challenge will be scaling that trust beyond their current reach without diluting what made the brand work in the first place.
Also read: The Rise of Ayurvedic Startups in India
