Jul 16, 2026 · 11:45 AM
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Silver is being pulled two directions at once and that is exactly why it could outrun gold

Silver spiked to $59.52 an ounce this week as the Iran ceasefire collapsed, then slipped back below $60, but the real story is a widening supply deficit driven by AI data centers, EVs and solar. J.P. Morgan sees silver averaging $81 in 2026, more than double last year.

Janet Harrison
· 5 min read · 569 views
Silver is being pulled two directions at once and that is exactly why it could outrun gold

Silver is not behaving like a cleaner version of gold. It fell hard this week even as the Iran story worsened, and that tells you the real trade is now split between fear, rates and industrial demand.

You can see the tension in the tape. The Wall Street Journal reported that silver futures fell 2.83% on July 15 to $57.11 a troy ounce, their lowest close since Dec. 4, 2025, even as the US-Iran conflict kept pressure on energy markets. That is not what a simple haven story should look like. It is what happens when a metal has two buyers in the market and several reasons to sell at once.

President Trump reversed his proposed 20% Strait of Hormuz toll on July 14 and the US reimposed a naval blockade on Iranian ports, according to The Wall Street Journal. The Guardian reported the next day that Iran threatened to halt Middle East energy exports after renewed US strikes and attacks around the Strait. Oil moved higher on that risk. Gold failed to take full advantage of it. Silver did worse.

That matters. If you are buying silver only because missiles are flying near a shipping chokepoint, you are buying the wrong story.

The squeeze is still real

The stronger case for silver sits away from the war headlines. The Financial Times, citing the World Silver Survey from Metals Focus and the Silver Institute, reported that the market is heading for a sixth straight annual deficit of roughly 46 million ounces. Solar demand is no longer climbing in a straight line, either. The same report said industrial demand is expected to decline as solar manufacturers use less silver and substitute cheaper materials, with solar demand forecast to fall 19% in 2026.

Normally, that would be enough to cool the story. It hasn't. The problem is that silver's industrial demand is not just a solar panel chart anymore. Electronics, grid equipment, electric vehicles and data centers all pull on the same physical market. You do not need to dress that up. Silver conducts electricity better than any other metal, and in a world trying to move more power through more machines, that property has a price.

The AI buildout keeps adding weight. AP reported this week that artificial intelligence investment by major technology companies is projected to exceed $700 billion in 2026, with Alphabet, Amazon, Meta and Microsoft spending heavily on data centers. Tom's Hardware, citing Financial Times first-quarter data, put combined 2026 capital spending by Google, Microsoft, Meta and Amazon at $725 billion, up 77% from the previous year. Those figures are not silver demand numbers by themselves. But they do tell you why the industrial floor under the metal is harder to dismiss than it was in the last cycle.

Here is the blunt version: gold has the cleaner fear trade, but silver has the messier and more interesting one. It gets pulled by wars and interest rates, then pulled again by factories and server farms. That makes it more volatile. It also gives it more ways to surprise you.

Price targets need some humility

There is no need to pretend silver is a sure thing. It just proved the opposite. The metal fell even while Middle East risk was live because higher oil can also mean stickier inflation, higher bond yields and a stronger case for central banks to stay tight. Non-yielding metals hate that setup. Silver hates it more because speculative money tends to leave quickly when the chart breaks.

Forecasts should be read with that in mind. J.P. Morgan Global Research has been bullish on silver in its published commodities work, and Kitco has covered the bank's view that prices can average far above recent levels if deficits persist and investment demand returns. That's a serious argument. But it has a ceiling: if prices run too far, solar manufacturers thrift harder, switch pastes faster, or delay purchases. The FT's reporting on falling solar demand is the warning label on every bullish silver note.

So the next test is not whether silver can react to another Iran headline. Of course it can. The better test is whether the metal can hold support when the war premium fades and buyers have to justify the price with physical demand, inventories and real industrial orders.

Gold is easier to understand. Silver is easier to underestimate.

If you are watching the metal now, do not watch only Tehran, Hormuz, oil or the next central bank speech. Watch the deficit numbers from the Silver Institute. Watch Big Tech capital spending, and watch whether solar thrifting starts to bite harder than AI infrastructure adds demand. That is where this trade will be decided, not in one dramatic move above or below $60.

Also read: Gold Falls 25% From Its Record Even as Iran and the US Trade StrikesGold Is Falling While Missiles Fly Over the Strait of HormuzGold breaks below $4,000 for the first time since November as the Fed pivot trade unravels

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Janet Harrison has over 16 years experience in the financial services industry giving her a vast understanding of how news affects the financial markets, and an early adopter of blockchain technology and digital currencies. Janet is an active holder and trader spending the majority of her time analyzing blockchain projects, reports and watching new and upcoming projects and other initiatives in the industry. She has a Masters Degree in Economics with previous roles counting Investment Banking.
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