Most tools stop at handing brands a score. Scribble Network built the piece that comes after it.
Scribble Network launched on Product Hunt this month and climbed to the number four spot on launch day, catching attention for a product built around a problem that is only a few years old: brands increasingly have no idea whether AI systems like ChatGPT even know they exist, let alone cite them.
The company works in the emerging category of Generative Engine Optimization, or GEO, alongside the related discipline of Answer Engine Optimization, or AEO. Where traditional SEO is built around ranking in a list of blue links, GEO is concerned with a different outcome: whether an AI system, when asked a relevant question, surfaces a brand by name in its answer at all.
Beyond the score
Founder Mrinalini, who leads Scribble Network, described the gap the product targets plainly when the team first reached out: most platforms in this space stop at telling a company where it is invisible across AI engines. Scribble Network positions itself as the layer that comes next, aiming to actually close that visibility gap rather than simply report on it.
Central to that approach is a creator network built around user generated content, or UGC, designed specifically to be legible to AI citation systems. The idea is that AI search visibility and AI brand visibility are not won through traditional marketing content alone. They depend on the kind of distributed, authentic content that generative engines are more likely to draw from and cite when constructing an answer to a user's question.
That puts Scribble Network at the intersection of a few fast-moving trends: the rise of AI search as a genuine competitor to conventional search engines, the growing anxiety among brands about their AI citations, and the broader shift toward treating AI visibility as its own discipline rather than an afterthought bolted onto existing SEO work.
The Product Hunt launch gave the team an early public test of that pitch, and a fourth place finish on launch day suggests the framing landed with an audience already thinking about how discovery is changing. As more purchasing decisions and research start inside a conversation with an AI system rather than a search results page, the companies building the infrastructure to measure and influence that layer, Scribble Network among them, are positioning themselves early in a category still being defined.
Scribble Network can be found at scribblenetwork.com.
