Jul 22, 2026 · 4:59 AM
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OpenAI built a ChatGPT ad business and it is already running into trouble
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OpenAI built a ChatGPT ad business and it is already running into trouble
OpenAI launched ChatGPT advertising in February 2026, hired Meta veteran David Dugan to lead it, and set a $2.5 billion revenue target. Early user backlash forced a format rollback, and eMarketer now projects the company will miss its own forecast by 90%.
Ron Patel
5 min read
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