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Google AI Mode is now the default for a billion users and your startup's SEO playbook is already obsolete

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Google AI Mode is now the default for a billion users and your startup's SEO playbook is already obsolete

Google's AI Mode is now the default search experience for over a billion users, and independent research shows publisher click-through rates have fallen as much as 58% when AI-generated summaries appear. For startups built on content and SEO, the old playbook is obsolete , the only viable organic channel now is becoming a source the AI cites, not a page it replaces.

Elroy Fernandes

6 min read

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