Google makes personalized AI image generation free and the pressure on image startups just got real
Google has made its Nano Banana-powered personalized AI image generation free for all eligible US users, a feature previously locked behind paid Gemini tiers. The move uses account-level data from Google Photos, Search, and Gmail to personalize outputs without prompting, and it directly pressures standalone image platforms like Midjourney and Adobe Firefly that are charging for capabilities Google is now giving away.