Ai

Meta launched its own-branded smart glasses today starting at $299, severing its dependency on the Ray-Ban name while keeping EssilorLuxottica as its manufacturing partner. The Adventurer, Fury, and Kylie Jenner Starfire models run Muse Spark AI for real-time translation, object identification, and voice commands, and land $80 cheaper than the Ray-Ban Meta entry point. The move puts direct pressure on Snap's $2,195 Specs and signals Meta believes wearable AI is ready to sell on its own terms.