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Amazon orders sellers to label AI-generated people in product images after New York law

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Amazon orders sellers to label AI-generated people in product images after New York law

Amazon told third-party sellers on July 23, 2026 to label all product images featuring AI-generated people with metadata tags, responding to New York's synthetic performer disclosure law. Fines start at $1,000 per first violation and $5,000 for each subsequent image. The platform-level policy effectively extends New York's state law to every Amazon seller worldwide.

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