Four schoolfriends turned their hobby of growing Instagram accounts into SKYLL.network, a social media marketing agency that now helps major brands reach new customers through influencer-driven content.
"We are using Influencers to get in touch with new customers for the first time. We have found this a successful way to help companies to be authentic, gain popularity, and increase sales," says Luca Kaiser, Head of Influencer Relations for SKYLL.network.
SKYLL.network is a social media marketing agency consisting only of social media natives who started growing their first own Instagram accounts while still in school. They amassed a follower base of over three million followers and were already able to make a living out of it, so they realized social media was the right thing to further concentrate on.
After graduating, Silas, Luca, Nicolas and Luca partnered up and started the social media agency SKYLL.network. Their team advises and manages businesses' and celebrities' social media accounts. They use Instagram, Facebook Ads, Influencers and YouTube Ads to sell products and grow the popularity of the brands that they work with. They try to bring their clients' ideas to life in the most successful way possible while still extending sales and traffic tremendously.
The logic is straightforward. Consumers have grown skeptical of polished, corporate-looking advertisements that feel manufactured. When an influencer they already follow and trust shows a product in their daily routine, it lands differently. It feels like a recommendation from a friend rather than a sales pitch. That trust translates directly into clicks, conversions, and repeat purchases.
One of their secrets is using "user generated content," which is high quality content generated by Influencers to help position a brand authentically while advertising. Using this type of content, SKYLL.network is able to communicate a brand's message authentically. If user generated content is used for advertising in the right way, it helps increase sales, traffic and conversion enormously so it's perfect for modern marketing.
The approach also solves a persistent problem for brands struggling to produce enough content to feed algorithms that reward consistency. Instead of relying solely on in-house creative teams, brands can tap into a steady stream of fresh, diverse content from influencers who understand what their audiences want to see. Each piece of content serves double duty: it promotes the brand and provides authentic material that can be repurposed across paid campaigns, email marketing, and product pages.
SKYLL.network figured out how to use the algorithms on different platforms and how to benefit from that. They can now use the knowledge they assembled to their clients' advantage. These are some of the reasons why so many trust in them, despite their young age. They work together with some of the biggest corporations as well as family businesses. But the thing that matters for each client is that you can reach them 24/7.
What gives them an edge is that they are not marketers who learned social media secondhand. They grew up inside these platforms. They watched algorithms shift, tested what worked, adapted when reach dropped overnight, and built audiences from nothing. That kind of hands-on experience is difficult to replicate in a classroom or corporate training program.
"Connecting and linking up with a lot of new people is part of their job, that's also where their name, SKYLL.network, comes from. They invited me to join their network and link up with them, so I did and I'm glad I was able to," concludes Luca Kaiser.
As social commerce continues to grow and platforms introduce more shopping features directly into the user experience, agencies that understand both the creative and technical sides of influencer marketing will be in high demand. SKYLL.network's trajectory suggests that sometimes the best qualifications for navigating a rapidly changing industry are simply having lived through it from the start.
