Jul 15, 2026 · 7:47 PM
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Whatnot Acquires Shaped to Speed Up Live Shopping Recommendations
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Whatnot Acquires Shaped to Speed Up Live Shopping Recommendations
Whatnot has acquired Shaped, a machine learning startup whose real-time recommendation technology powers QVC and Outdoorsy, bringing founder Tullie Murrell and about a dozen engineers into a new Applied AI Research group. The deal, reported by TechCrunch on July 15, comes months after Whatnot closed a $225 million Series F at an $11.5 billion valuation.
Elroy Fernandes
4 min read
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