Samira Abdollah Aboonajmi is a young, dynamic entrepreneur from the UAE. She was born in a family and environment where every man was involved in business, but no woman. Yet Samira thrives in a business community where the majority of the ventures are led by men. She has done her MBA majoring in Administrational Management and International Strategic Marketing and now leads one of the most significant ventures in the UAE, Gift Land stores. Being a successful woman entrepreneur in the Arab community, her interests range from sports to dancing, reading, poetry and even psychology & philosophy.
In the past few months, millions of people transitioned to working from home (WFH) as lockdowns were enacted around the globe. Part of this transition is figuring out the most optimal way to work and be productive when juggling multiple responsibilities.
Before cryptocurrencies, digital commerce was primarily composed of credit card transactions and the associated fees and inconveniences that came with them. Large industries from products and services to digital goods, like gift cards, were reliant on mega-corporations that dictated the rules and transaction terms. For the average consumer, hidden costs of credit cards result in higher prices for goods.
If there is one truth that is uniformly accepted by every person on the face of the earth, it is the fact that no matter the industry, a business will need strong marketing and PR if it ever plans on becoming a known brand. Marketing & PR have proven to be an effective way in which a business can gain more exposure to scale up, attract new customers and gain notoriety.
The world of marketing is shifting from traditional strategies like TV ads, billboards, and mail-outs to new digital marketing strategies. This new trend shift has emphasized things like email communications, PPC, and SEO. Digital marketing is getting popular as it is comparatively affordable than the other traditional marketing methods and has tangible results.
Whilst retail shops have been struggling due to the closure of the economy from courtesy of the coronavirus, Cannabox has been thriving. The online subscription-based essentials box has remained open for business and have seen some of their best numbers ever – thanks to their online only business model.
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