Jul 12, 2026 · 6:07 AM
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Motivational Home Decor Brand Elitist Is Bringing The Culture of Neon Into Living Rooms

Motivational home decor company 'Elitist' has successfully created a product that has a very similar look and feel as neon lights, but without the extortionate cost.

Branding Team
· 4 min read · 103 views
Elitist Neon Lights

Elitist has spent two years developing LED neon signs that replicate the look and feel of traditional neon at a fraction of the cost, bringing bold, motivational art into homes and offices.

Neon signs have always had a certain magnetism. Walk into any bar, restaurant, or boutique hotel and your eyes drift straight to that glowing installation on the wall. The warm hum, the vivid color, the unmistakable atmosphere it creates. For decades, though, authentic neon was something most people admired in commercial spaces but rarely considered for their own homes. The cost was prohibitive, the glass tubes were fragile, and the installation process was anything but straightforward.

Elitist customers enjoy their canvas artworks depicting neon so much that they had to find a way to bring the fun and excitement of neon art home, in a way that is beautiful, affordable, and built to last.

After two years of product development, Elitist has used Neon LED technology to emulate the aesthetic and feel of a true neon sign. The LEDs provide a vibrant and bright colour. This means that it is very difficult to discern an Elitist neon LED sign from an actual neon sign. The fact they use LEDs also means they are able to pass the savings onto customers with a more affordable price.

Traditional neon relies on electrified gas inside glass tubes, a process that demands skilled craftsmanship and drives up production costs significantly. LED neon, by contrast, uses flexible silicone tubing packed with light-emitting diodes to replicate that same warm, continuous glow. The result is a product that looks nearly identical to gas neon on your wall but costs substantially less to produce and ship. It also runs cooler, consumes less power, and holds up far better over time.

Elitist neon signs feature motivational words and phrases as well as imagery inspired by modern culture. Elitists mission is to inspire you to be the best version of yourself. Whether you are an entrepreneur, athlete, or musician, Elitist wants to inspire you to be the best in your field of passion. Their artworks and neon signs are used by thousands of people around the world to inspire and add life to any room. Perfect for apartments, homes and offices.

The company offers designs that range from single-word affirmations like "Hustle" and "Create" to cultural icons and playful imagery. The idea is that your environment shapes your mindset, and a glowing reminder on your wall can serve as a daily catalyst for ambition.

They have a variety of designs available for purchase at their website elitistcanvas.com, starting at $175. Each neon sign is hand crafted and offered in limited runs. These signs are not for everyone, but for those who want to get as close to the real deal as possible without breaking the bank. They provide very competitive pricing whilst retaining a realistic look to actual neon.

The sizes range from 50cm to 225cm, so are versatile for all kinds of environments, whether it is a minor decoration above your bed or a centre piece on your living room wall. They also provide a waterproof option if you want to keep it outdoors. As well as offering 9 different color options to match any environment or vibe that you may be looking for.

Neon signs are eye-catching installations that immediately grab visitors attention. They provide a particular vibe that nothing else truly can capture. The combination of LED technology and thoughtful design means you no longer need to commission a custom glass neon piece to achieve that effect in your own space.

Learn more about Elitist's inspirational brand and products on their website elitistcanvas.com

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Startup Fortune's branding team. Sharing stories, news and other updates from the entrepreneur world. Reach out for interviews, features and other content related enquiries.
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