As of September 2, 2024, Hanna Lye has been appointed Vice President Brand, Marketing and Communication at Seco. She will report to Stefan Steenstrup, President Seco, and become a member of the Seco Management Group.
Hanna Lye holds a Master in Business Administration from the University of Stockholm. She brings a wealth of experience and proven track record in strategic brand, marketing, and communication management. She has consistently demonstrated her ability to drive organizational success through impactful communication strategies.
In her most recent role as EVP Marketing and Communication at Epical, Hanna played a pivotal role in the creation and implementation of a new brand to improve competitive positioning and support business growth. Before, Hanna has held various managing positions within Ericsson, Telenor and IBM.
In Hanna’s new role, she will take an active part in strengthening the global brand position for Seco by developing and implementing strategic marketing initiatives, leading the global business marketing function into the digital era, and ensuring consistent execution of the brand identity across all internal and external communication.
”With her extensive background in leading communication and marketing teams as well as her commitment to driving results make Hanna a valuable addition to the team. I am confident that her knowledge and leadership will contribute significantly to our continued success,” says Stefan Steenstrup, President Seco.
###
For the latest innovations and cutting-edge products, visit www.secotools.com.
Hanna Lye Vice President Brand, Marketing and Communication Seco
With its origins in Fagersta, Sweden and present in more than 75 countries, Seco is a leading global provider of metal cutting solutions for indexable milling, solid milling, turning, holemaking, threading and tooling systems. For nearly 100 years, Seco has driven excellence throughout the entire manufacturing journey, ensuring high-precision machining and high-quality output.
For the latest innovations and cutting-edge products, visit www.secotools.com.
Seco Tools LLC
2805 Bellingham Drive
Troy, MI 48093
United States
Wojtowicz Julie
Phone : (248) 3080389
Fax : –
julie.wojtowicz@secotools.com