In this tech-driven era, a vast majority of businesses have upped their game and switched to digital. People have shifted from physical stores to eCommerce, from movie theatres to movie streaming services, from seminars to webinars, and the list goes on.
Comes with this digital change is the rise of artificial intelligence, machine learning, and automation. Marketers from all over the globe use these advancements to expand their businesses.
business owners were quick to use automation to develop marketing funnels, lead management, visitor tracking, and lead nurturing.
Should humans be afraid of this digital evolution?
Automation may seem to make humans underdog, but it actually augments us. The truth is, automation can make us feel more human, not less.
Automated emails have one ultimate goal: to engage with visitors and customers with less human intervention as possible.
Email automation saves business-owners from painstakingly writing individual emails. Once the email flow is set up, you can leave and spend your valuable time performing human thingsーwhatever may that be for you.
Automated emails also give business owners more time to focus on product improvements, customer service, and company expansion.
Furthermore, automation can help business owners to step further by automating frequent email responses.
“With email automation, you can create auto-responses to frequently asked questions, so you don't have to answer the same questions every time,” Jenkins added.
But how about errors? Socialization?
Aren't these what make us human?
While automation eases human efforts at work, it cannot absolutely replace our social skills and persuasiveness to build a long-term relationship with others. Instead, they keep us armed to the teeth.
Email automation needs to be set up using specific parameters, including segmentation and content creation, both of which are tasks to be performed by humans.
So automated emails don't work on their own unless configurated by us.
All in all, everyone can benefit from email automation. It eases our workload and does a great job of keeping visitors and customers engaged without our intervention. It saves you time so you can focus on other tasks.
“It is now, more than ever, necessary to make automation an integral part of businesses,” said Jenkins.
By switching to automation, business owners can spend less time performing repetitive tasks and more time on business or personal growth.