Monday, September 28, 2020

How to Write a Cover Letter That Gets You an Interview

Your resume might be immaculate anyway without a real introductory letter you may not comprehend that pined for meet. When searching for a new position,...
More

    Latest Posts

    Winning Markets the FMCG Style

    Well, what is that one aspect which comes into your mind when you think spices? Without much of thinking, it will definitely be...

    Spearheading a Disruptive World

    It is said that the global human resource management (HRM) sector is projected to reach $30 billion by 2025. Well, in other words, the...

    Rephrase.ai in the Run to Receive $1.5 Million

    has raised $1.5 million (Rs 11 crore) in seed capital. artificial intelligence (AI)-based is operated by Rephrase Corp. was...

    Unacademy to Acquire One More Test Preparation Startup in its Empire

    Test preparation startup Coursavy has been acquired by Unacademy for an undisclosed sum, The SoftBank-backed education technology platform looks to strengthen its position in...

    SaTT Empowers DLT Technology For The Benefit of Online Advertising

    Advertising is a marketing tactic that involves paying for a space to promote products, services, or causes. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy. The industry ranges from nonprofit organizations to Fortune 500 companies.

    The advertising industry has gone through a lot of evolution to be where it is today. Just as it is with any other thing that requires growth in life, the industry has affected a lot of changes that will help them carry out advertising campaigns more effectively and in an innovative manner so as to keep up with the world trends

    The Evolution of Advertising through Technology

    Technology is one tool that the advertising industry has fully taken advantage of as the world is currently a global village. The most effective method of carrying out advertisement currently, is through the internet – digital media. The use of handbill, poster and billboard advertisements have reduced although not abandoned.

    The newest technology that will totally disrupt the advertising industry is Distributed Ledger Technology (DLT) that makes the history of any digital asset unalterable and transparent through the use of decentralization and cryptographic hashing. It is an especially promising and revolutionary technology because it helps reduce risk, stamps out fraud and brings transparency in a scalable way for myriad uses.

    DLT can totally disrupt and improve the advertising industry in so many ways and some of them include:

    Targeting the Right Audience

    DLT has a decentralized search engine system that will help advertisers to target the right audience by incentivizing the audience for the provision of their data. This assurance of getting paid anytime a user clicks on particular ads helps to increase the hyper-targeting of the advertisement that allows people to see the content that only they want to see.

    Prevention of Ad Fraud

    DLT technology can eradicate the issue of fake clicks and help marketers to save a ton of money by displaying every click-through in real-time. This, in turn, allows marketers to rent out their advertising space and bring in quality traffic.

    Decentralization Of E-Commerce

    DLT can bring about a decentralized solution to the way individuals buy things online by allowing vendors to directly sell their products to their consumers without the need to pay any middle man. This will, in turn, reduce the overall cost that is involved in carrying out an online transaction between manufacturers and consumers.

    Disrupting Influencer Marketing

    Decentralized Influencer Advertising Marketplaces can use DLT to identify the authenticity of their influencers. Taking advantage of the immutability and the transparency of the technology, they can help marketers to approve influencers by confirming their followers and using smart contracts to get a guarantee on ROI.

    Disrupting The Collection Of Data and Crowdsourcing

    The problem of collating inaccurate data and crowdsourcing can be solved using the DLT as customers can accurately share their data personally in return for some kind of compensation which results in the collection of authentic and highly relevant data. These verified data can then be made accessible to any interested company, using the decentralized marketplace.

    SaTT, the new solution that empowers DLT technology for the benefit of online Advertising

    One advertising company that has taken full advantage of the power of the DLT is SaTT that is currently in their last phase of fundraising through their Utility Token offering.

    The company is a digital advertising platform that offers a simpler, cost-effective and incentivizing advertisement program that is aimed at producing effective results for advertisers while at the same time rewarding users of the platform that participates in the advertising campaign by incorporating the use of DLT and smart contracts to its platform.

    Using the SaTT smart contract gives advertisers the liberty to create advertising campaigns on social media and set the conditions for participation, the result of the advertising campaign will then be recorded and stored on the public distributed ledger, ensuring that they cannot be tampered with and making it impossible to manipulate. Furthermore, the rewards are distributed automatically and very quickly to the publishers when these performances have been validated. No need to wait and no need to manually check the performance.

    The DLT in the advertising industry, becomes a win-win approach. This effective method of advertising using the DLT will benefit every participant in the advertising campaign. From the advertisers, down to the consumer and is a healthy practice that will benefit the industry in the long run. It is certain that DLT is revolutionizing the advertising sector and SaTT is positioning itself as one of the market leaders with its innovative solutions.

    Media contact:
    Markchain
    contact@markchain.io

    Latest Posts

    How to Write a Cover Letter That Gets You an Interview

    Your resume might be immaculate anyway without a real introductory letter you may not comprehend that pined for meet. When searching for a new position,...

    Winning Markets the FMCG Style

    Well, what is that one aspect which comes into your mind when you think India spices? Without much of thinking, it will definitely be...

    Spearheading a Disruptive World

    It is said that the global human resource management (HRM) sector is projected to reach $30 billion by 2025. Well, in other words, the...

    Rephrase.ai in the Run to Receive $1.5 Million

    Rephrase.ai has raised $1.5 million (Rs 11 crore) in seed capital. artificial intelligence (AI)-based media production platform is operated by Rephrase Corp. Rephrase.ai was...

    Don't Miss

    Women in Leadership: Vietnam Sees More Women in Leadership Positions

    According to the latest Grant Thornton’s International Business Report, the percentage of women in senior management going up at a remarkable rate in Vietnam, becoming Number One country in the world in terms of gender parity initiatives at senior levels in business establishments.

    Forget Netflix Hulu and Amazon Prime, You Need to Know About the Free Tv and Movie Streaming Service Tubi

    Tubi is a free Netflix replacement with thousands of great TV shows and movies. It is the largest video service in the United States, with over 20,000 movies and TV series available today.

    To Help Save The Jobs Affected By Automation Twitter CEO Jack Dorsey Pledges $5 Million to Andrew Yang’s Humanity Forward

    In an effort to support he former presidential candidate Andrew Yang’s universal basic income and COVID-19 relief efforts, witter and Square CEO Jack Dorsey donates 5 million dollars to the Humanity Forward nonprofit organization, reports The Verge.

    Worldwide Asset eXchange (WAX) Partners With Topps to Bring Collectible Cards to Life on the Blockchain

    WAX, the all-in-one blockchain platform that enables developers to create, sell and trade digital goods partners with the most prestigious producer of trading cards and collectibles in the world Topps, in a mission to empower businesses to profit from the next era of digital commerce.

    Tiny Robots To Teach Children, Educational Company Launches mTiny Robot

    Tiny Robots To Teach Children, Educational Company Launches mTiny Robot   The global provider of educational solutions STEAM Makeblock today launches its new product. It is...

    Stay in touch

    To be updated with all the latest news, offers and special announcements.