Advertising is a marketing tactic that involves paying for a space to promote products, services, or causes. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy. The industry ranges from nonprofit organizations to Fortune 500 companies.
The advertising industry has gone through a lot of evolution to be where it is today. Just as it is with any other thing that requires growth in life, the industry has affected a lot of changes that will help them carry out advertising campaigns more effectively and in an innovative manner so as to keep up with the world trends
The Evolution of Advertising through Technology
Technology is one tool that the advertising industry has fully taken advantage of as the world is currently a global village. The most effective method of carrying out advertisement currently, is through the internet – digital media. The use of handbill, poster and billboard advertisements have reduced although not abandoned.
The newest technology that will totally disrupt the advertising industry is Distributed Ledger Technology (DLT) that makes the history of any digital asset unalterable and transparent through the use of decentralization and cryptographic hashing. It is an especially promising and revolutionary technology because it helps reduce risk, stamps out fraud and brings transparency in a scalable way for myriad uses.
DLT can totally disrupt and improve the advertising industry in so many ways and some of them include:
Targeting the Right Audience
DLT has a decentralized search engine system that will help advertisers to target the right audience by incentivizing the audience for the provision of their data. This assurance of getting paid anytime a user clicks on particular ads helps to increase the hyper-targeting of the advertisement that allows people to see the content that only they want to see.
Prevention of Ad Fraud
DLT technology can eradicate the issue of fake clicks and help marketers to save a ton of money by displaying every click-through in real-time. This, in turn, allows marketers to rent out their advertising space and bring in quality traffic.
Decentralization Of E-Commerce
DLT can bring about a decentralized solution to the way individuals buy things online by allowing vendors to directly sell their products to their consumers without the need to pay any middle man. This will, in turn, reduce the overall cost that is involved in carrying out an online transaction between manufacturers and consumers.
Disrupting Influencer Marketing
Decentralized Influencer Advertising Marketplaces can use DLT to identify the authenticity of their influencers. Taking advantage of the immutability and the transparency of the technology, they can help marketers to approve influencers by confirming their followers and using smart contracts to get a guarantee on ROI.
Disrupting The Collection Of Data and Crowdsourcing
The problem of collating inaccurate data and crowdsourcing can be solved using the DLT as customers can accurately share their data personally in return for some kind of compensation which results in the collection of authentic and highly relevant data. These verified data can then be made accessible to any interested company, using the decentralized marketplace.
SaTT, the new solution that empowers DLT technology for the benefit of online Advertising
One advertising company that has taken full advantage of the power of the DLT is SaTT that is currently in their last phase of fundraising through their Utility Token offering.
The company is a digital advertising platform that offers a simpler, cost-effective and incentivizing advertisement program that is aimed at producing effective results for advertisers while at the same time rewarding users of the platform that participates in the advertising campaign by incorporating the use of DLT and smart contracts to its platform.
Using the SaTT smart contract gives advertisers the liberty to create advertising campaigns on social media and set the conditions for participation, the result of the advertising campaign will then be recorded and stored on the public distributed ledger, ensuring that they cannot be tampered with and making it impossible to manipulate. Furthermore, the rewards are distributed automatically and very quickly to the publishers when these performances have been validated. No need to wait and no need to manually check the performance.
The DLT in the advertising industry, becomes a win-win approach. This effective method of advertising using the DLT will benefit every participant in the advertising campaign. From the advertisers, down to the consumer and is a healthy practice that will benefit the industry in the long run. It is certain that DLT is revolutionizing the advertising sector and SaTT is positioning itself as one of the market leaders with its innovative solutions.