LittleLives Brings An App To Help Early Childhood Centres To Keep Parents Updated

Singapore – LittleLives, which currently provides a custom-built preschool technology app to over 1,000 schools in seven countries, recently launched an app in Malaysia, which helps parents stay updated on their children’s activities at school and day-care. This technology assists teachers and caregivers in providing timely updates to parents.

Said Arjuna Raj, Chief Strategy Officer for Asia, LittleLives: “Parents, teachers and early childhood caregivers play a critical role in ensuring a more integrated development of children, particularly in their early formative years. LittleLives Two-Way Communications app, was launched in Singapore and Malaysia in Jan 2019, and has gained the confidence of both parents and teachers. Parents feel reassured about their children’s safety and progress, while teachers save time on paperwork, which then allows them to pay more attention to supporting the child’s development. By providing a central location for all information establishes reliability for leaders, educators and families. Accountability is increased and maintaining high standards become easier for small schools and big chains, alike.

This is exceptionally important in recent times, especially in Singapore, as private and independent preschools have been affected by the rise of the Ministry of Education (MOE) kindergartens since they entered the scene in 2014. MOE aims to run 50 kindergartens by 2023, more than three times its current 15. This is an effort by the ministry to raise quality standards on a greater scale.

The early childhood education sector is fast growing, and over the next 3 to 5 years, the Government will double its annual spending on the pre-school sector to $1.7 billion in 2022*. A heavy investment that is deemed worthwhile and necessary. From curriculum development to the establishment of early childhood education and day-care centres, the industry is shifting amid the rising demand for childcare places as more parents see the importance of pre-school education in a child’s development

This EduTech company has optimistic plans for the future. “Our future expansion plans include launching in Indonesia and Thailand this year. We have also just rolled out a mobile payment platform that aims to allow parents in Singapore to purchase uniforms, pay for field trips and sign up for extra-curricular classes for their pre-school children together with Singapore Bank, DBS. DBS and LittleLives have plans to roll out this payment gateway to other markets such as Brunei, Cambodia, China, Malaysia and Vietnam. This is made possible with DBS IDEAL RAPID, an API-enabled solution, that allows the bank and its partners to scale their services quickly and seamlessly.

LittleLives is an EdTech company made up of preschool-friendly advocates. The human connection is at the heart of everything they do – it drives the technologies they create, to make an impact on every aspect of school. Their holistic school management system was built to simplify the tedious and complex administrative processes of preschools. LittleLives is accredited by the Ministry of Education, Singapore (MOE), Early Childhood Development Agency (ECDA) and has been ranked Top Preschool Software by Association for Early Childhood Educators (Singapore) – AECES. As a Software As A Service (SAAS), LittleLives holds a strong presence in over 750 schools in Singapore, 145 in Malaysia, 130 in China, 60 in Vietnam and 2 in Cambodia.

Creating Effective Digital Marketing Strategies: An Interview With Marwan Ghazi

Efficient digital marketing strategies have now become an integral part of any business model. From the idea of simple shares on social media or having a website, it has evolved to much broader and critical marketing strategy. Only those who can adapt to the changing market trends and change the creative side can build an effective strategy. Today, we are interviewing Mr. Marwan Ghazi, one of the most successful and highly achieved business strategists from Malaysia.

Hello Marwan, welcome to Startup Fortune. Great to have you here, could you tell a little about yourself for our readers?

First, thank you for having me. I’m a digital marketer for corporations and a digital planner for advertising agencies. I’ve been in Malaysia for the past 17 years. In it, I worked at some of the best known advertising agencies like Tribal Worldwide and Publicis Communications.

What were the initial challenges that you faced as a Digital Marketer? Also, in one of the interviews, you said that you constantly need to go to the drawing board. Please tell us more about it.

The main challenge is the question of Where can I get Insights and user data or trends. But after working at Tribal Worldwide, I was shown the proper software and Google and Facebook methods to extract such information. As well as Big Data and Social Media Listening Tools which helps a lot. By constantly going to the drawing board, I meant that one needs to constantly work on the basics. Some fundamentals never change even in the most evolving fields.

Here is a fun one for you. How would you describe who you are and what you do to someone in your family or friends who has no idea of ​​digital marketing?

I use the example of “what you want to sell to people?” and I explain how digital marketing and advertising can serve as the main success for selling that product.

Being someone who has worked with major brands like Volkswagen and Redbull, what do you think is the most important thing to have a satisfied clientele?

Dedication. You need to be dedicated and eager to be with your client. You need to be used to stay long hours in the office and sleep there if it takes. We are in the marketing business and we always have to be welcoming and accommodating.

On your journey to become one of the most successful advertising strategists, what skills and tools do you think are fundamental to success?

There is no one tool. I always end up having to use a few different tools together. But for the sake of the conversation, Global Web Index and ComScore to name a few.

Marwan Ghazi Strategy

What do you think of the current startup scene in Malaysia? Are you involved with any startup community or organization there?

The startup scene here is born recently and due to the support of government (MSC) there are more start up that I can ever imagine. And the best is they never forget their Malaysian spirit of hospitality and allow anyone to join any start up. Those young people are great!

How do you differentiate yourself from your competitors?

This will be most definitely my eagerness and resilience. If I have to do something, I do it one way or another. I never ever give up. I’m not a quitter.

Where do you see yourself going from here, any specific objective or project you are working on?

I’m currently working with 4 start ups as a consultant and it’s going great! After 15 years in digital I have earned my place as a manager/consultant. What I’m looking for from here is getting into the advertising agencies again. I feel I still do need to give more and more for advertising.

Marwan Ghazi’s Contact Information: