Kaveri Sachdev spotted a gap in India's internet economy while still at university and turned it into My Pooja Box, a home decor and gifting brand now on track for seven-figure revenue.
Kaveri Sachdev decided to start an ecommerce venture in India when she was studying for her bachelor's degree in Global Business at Coventry University in the UK. She was eyeing India's internet economy that was worth $125 billion at the time in 2017. The opportunity was obvious. A massive consumer base was coming online fast, yet few startups were paying attention to the country's deeply rooted spiritual and cultural traditions as a viable ecommerce category. While most new entrants chased fashion, electronics and grocery delivery, Sachdev saw potential in something far more personal and culturally embedded: pooja essentials and devotional products.
Kaveri, along with her brother Prateek Sachdev, has been a part of the growth story of India's internet economy with their Delhi-based startup My Pooja Box. They began with sourcing rakhi products made by women in Rajasthan. The choice was deliberate from the start. It allowed the siblings to test demand while supporting local artisans and women-led micro enterprises. Those early rakhi products gave them a foothold and a proof of concept that customers were willing to buy culturally significant items online.
Their main idea was to provide curated pooja needs and the startup did really well on Karvachauth and Diwali. However, it has now started focussing more on home decor and gifting products. There is a wide range of products from healing crystals to eco-friendly idols of Ganesha, aroma diffuser, envelopes with gold foils and much more. The shift made commercial sense. Festivals are seasonal, but home decor and gifting sustain demand throughout the year, giving the business a steadier revenue base.
The startup has organically grown into a home decor and gifting brand. According to Kaveri, they are just celebrating India's culture and heritage by offering products that were crafted and made in India. For example, a set for Diwali would include an idol, thali, and decor pieces with an instruction note telling the significance of each product and how to use them. That educational touch matters. Many younger Indian families, particularly those living in urban areas or abroad, want to maintain traditions but may not fully understand the rituals. By weaving context into the product itself, My Pooja Box adds value beyond the physical item.
The startup has over 3500 SKUs, with products priced between 50 INR and 1 lakh INR. It has grown from having nearly 4,000 daily visitors to nearly 15,000 daily visitors. My Pooja Box is also on track to record 6 crore to 7 crore INR for the current financial year. That pricing spread is intentional. It allows the brand to capture everyday buyers looking for small prayer items as well as premium customers shopping for luxury gifting options during weddings and corporate events.
After a few months of market testing, Kaveri and Prateek zeroed in on women above the age of 30 as their target audience. Customer acquisition became the initial challenge due to the pandemic as people in this age group were not as tech savvy to rely on ecommerce platforms for their prayer and ritual necessities. The Sachdevs recognised early that this demographic needed a more assisted shopping experience rather than a purely self-serve digital storefront.
So, they addressed this gap with a robust customer care service that is available via a WhatsApp account linked to the website. Customers can browse the catalogue, ask questions about product details and complete their purchases entirely through a familiar messaging interface. In addition to social media marketing, the team harnesses the power of word-of-mouth and ensures quality service and products. That personal referral channel has proven especially effective within tight-knit communities where trust drives purchasing decisions far more than paid advertising.
My Pooja Box now competes in a broader home and lifestyle market that continues to expand as India's middle class grows and digital adoption deepens. The brand's ability to blend cultural authenticity with modern ecommerce convenience gives it a clear niche. If the siblings can maintain product quality while scaling operations and reaching the Indian diaspora overseas, this Delhi-based startup has a meaningful runway ahead.
