Monday, September 28, 2020

How to Write a Cover Letter That Gets You an Interview

Your resume might be immaculate anyway without a real introductory letter you may not comprehend that pined for meet. When searching for a new position,...
More

    Latest Posts

    Winning Markets the FMCG Style

    Well, what is that one aspect which comes into your mind when you think spices? Without much of thinking, it will definitely be...

    Spearheading a Disruptive World

    It is said that the global human resource management (HRM) sector is projected to reach $30 billion by 2025. Well, in other words, the...

    Rephrase.ai in the Run to Receive $1.5 Million

    has raised $1.5 million (Rs 11 crore) in seed capital. artificial intelligence (AI)-based is operated by Rephrase Corp. Rephrase.ai was...

    Unacademy to Acquire One More Test Preparation Startup in its Empire

    Test preparation startup Coursavy has been acquired by Unacademy for an undisclosed sum, The SoftBank-backed education technology platform looks to strengthen its position in...

    How to Market Your eCommerce Startup: Marketing Tips and Tricks to Rank Your Online Stores

    In today’s fast-paced, internet driven society, eCommerce is becoming the new norm. And this applies to business owners as well as consumers.

    As a consumer there is little involved in the process. You may have the occasional security risk, but beyond that it’s just point, click and buy.

    On the other hand, business owners are finding that there is a whole new game to play when it comes to eCommerce and online marketing. Building email lists, automated digital marketing funnels and a consistent flow of killer content are now common practice for business owners.

    But before you panic, these modern business practices can be reduced to a few basic fundamental principles when it comes to doing business online.

    And the main objective here is to get your website found among the billions of other sites in existence.

    Don’t get too comfortable, though. These concepts may be simple, but they do take a lot of time and effort. And while there are many layers to getting your site found, depending on your goals and specific niche, for now we will focus on the top 3 strategies for eCommerce.

    1: Search Engine Optimization (SEO)

    The ultimate goal for a well designed SEO plan is to get your site ranked #1 in search engines like Google, Bing, or Yahoo.

    Before you get all excited, though, this is way easier said than done. The most underestimated part of SEO is the fact that it takes time (and a whole lot of work) to get highly ranked in the search engines.

    It’s why many people invest in professional companies and SEO consultants to get the job done. But just in case you don’t have a few thousand dollars to spend on an SEO campaign each month here are a couple tips to at least get you started.

    Content is King—the first step in any SEO plan is to get yourself on a consistent schedule for producing high quality content that solves specific problems in your niche. And the primary strategy here is to target specific keywords when designing your content. A tool like Keyword Surfer [hypertext link: https://surferseo.com] is generally helpful for picking high ranking keywords in your niche.

    Build Your Backlinks—these are links on other sites that point back to yours. The more links you have pointing to your site the better. But keep in mind that search engines are starting to use artificial intelligence algorithms. This means they are constantly getting smarter and can tell when you have irrelevant backlinks. So it won’t do you any good to have your friends link to your site from Facebook. You need quality backlinks from reputable sites in your industry.

    Once you’ve got a solid foundation with these two strategies you should see a significant improvement in the rankings for your site. Which in turn should lead to more sales so you can invest in more elaborate SEO practices.

    2. Paid Traffic

    Paid traffic is just like it sounds… you are paying to advertise your website to rank for specific keywords. It’s sort of like taking out a classified ad, but you have a lot more reach with online paid traffic options.

    Google Adwords is probably the most popular and effective option. After all, Google is the number one search engine in the world.

    Have you ever looked closely at the top results after you run a search on Google? In many cases you’ll see the word “Ad” listed next to the URL. These are paid traffic ads. And if you run one of your own, you’ll see your site pop up at the top of the search page for specific keywords.

    Keep in mind that just because you are paying for an ad on Google, doesn’t guarantee results. You still have to do your market research and find the best keywords that you want to advertise for.

    Because, as you’ll see, some of the more popular keywords cost more to advertise for. It’s called pay-per-click (PPC) advertising and it’s the most common way to run paid traffic ads. You pay a small fee every time someone clicks on your ad.

    Ecommerce Marketing

    3. Social Media Efforts

    Finally, some of the most effective strategies for marketing your eCommerce site are found on social media and other online platforms like podcasting.

    Many popular social media platforms like Facebook, Instagram, and Twitter offer the option to run paid advertisements. And in many ways these ads work like PPC, paid traffic ads.

    You can send users to your website or even a landing page to collect an email address in exchange for a valuable piece of content.

    And let’s not forget about YouTube here. Many people don’t realize this, but YouTube is actually the second largest search engine. So even if you don’t plan on becoming a famous YouTuber, it will do you some good to consider posting relevant content there.

    Conclusion

    All in all, the paid route seems to be the most effective way to increase your marketing efforts and search engine rankings. At least for those of us who are looking for the more instant results, which is probably most people in the eCommerce space.

    But at the end of the day, the smartest thing to do would be employ both paid and organic strategies to ensure the longterm future of your business. Start with the paid to generate faster revenue, but think about how your longterm efforts will effect you as well.

    This post is tagged with: ecommerce marketing, marketing ecommerce startup, , , ,

    Latest Posts

    How to Write a Cover Letter That Gets You an Interview

    Your resume might be immaculate anyway without a real introductory letter you may not comprehend that pined for meet. When searching for a new position,...

    Winning Markets the FMCG Style

    Well, what is that one aspect which comes into your mind when you think India spices? Without much of thinking, it will definitely be...

    Spearheading a Disruptive World

    It is said that the global human resource management (HRM) sector is projected to reach $30 billion by 2025. Well, in other words, the...

    Rephrase.ai in the Run to Receive $1.5 Million

    Rephrase.ai has raised $1.5 million (Rs 11 crore) in seed capital. artificial intelligence (AI)-based media production platform is operated by Rephrase Corp. Rephrase.ai was...

    Don't Miss

    Supreme Court Of India Lifts Cryptocurrency Ban, Quashes RBI’s Complete Ban And Allows Trading

    Big day for blockchain enthusiasts and cryptocurrency entrepreneurs in India. In a massive verdict, The Supreme Court of India has lifted the 'crypto currency or other digital assets trading ban' imposed by Reserve Bank Of India in 2018.

    Laced captivates the European sneaker resale market with unrivalled speed and a confidence earned from their immediate success

    With an industry reported to be valued at $6 Billion by 2025, and a loyal and knowledgeable customer base spanning multiple continents, the Sneaker resale market is a sexy proposition for investors.

    The Journey of an Artificially Emotional Bot to Make the World a Better Place

    With the advent of a digital computer or computer-controlled robots that perform tasks commonly associated with human intelligence, our world is about to change in shocking and amazing ways.

    A Swiss-based Company Offering a New Solution for Low Bank Interest Issue

    With the increase in currency inflation and low bank interest and near zero, developers of cryptocurrency and traders aspire to change this current situation and use the classic trading method that has been around for years, by converting paper currencies into cryptocurrencies and putting them in a high-yield savings account.

    Worldwide Asset eXchange (WAX) Partners With Topps to Bring Collectible Cards to Life on the Blockchain

    WAX, the all-in-one blockchain platform that enables developers to create, sell and trade digital goods partners with the most prestigious producer of trading cards and collectibles in the world Topps, in a mission to empower businesses to profit from the next era of digital commerce.

    Stay in touch

    To be updated with all the latest news, offers and special announcements.