Jul 17, 2026 · 12:10 PM
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Mervik Haums

Mervik Haums is an Author, Entrepreneur, and the Founder of Startup Fortune. He founded Startup Fortune in 2018 with an intention to build a global branding and support platform for startups and entrepreneurs from around the world that also serves as a community for them to learn about branding their ventures. He also writes on TNW, Entrepreneur Magazine, Business.com and other major media platforms about technology, business strategies and startups.
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Why Great Leaders Build Culture Through Conversations, Not Boardrooms
Mervik Haums ·
Why Great Leaders Build Culture Through Conversations, Not Boardrooms
Leadership through conversations, not org charts or onboarding decks, is what separates leaders who understand their company from ones who only manage it on paper. A short, regular one-on-one with employees builds trust and belonging that no HR program can replicate.

OpenAI just used AI to build its own chip and that changes the quantum threat to crypto faster than anyone planned
Mervik Haums ·
OpenAI just used AI to build its own chip and that changes the quantum threat to crypto faster than anyone planned
OpenAI's Jalapeño chip, unveiled June 24, was designed partly by OpenAI's own AI models in nine months, establishing a feedback loop between AI capability and chip architecture. Combined with Google's March 2026 finding that breaking Bitcoin's encryption needs 20 times fewer qubits than previously thought, the timeline for quantum risk to crypto is compressing faster than the industry has planned for.

You could be facing an AI chatbot at your next job interview
Mervik Haums ·
You could be facing an AI chatbot at your next job interview
Deluged by a flood of AI-generated job applications from easy-apply job boards, recruiters are turning to AI to cope. Companies are using chatbots to interview candidates, typically at the screening stage, through phone calls, text messaging or video chats with on-screen avatars.


Why every website needs an llms.txt file before AI rewrites the web
Mervik Haums ·
Why every website needs an llms.txt file before AI rewrites the web
A plain-text file called llms.txt is becoming the most important SEO signal for the AI era, and publishers who ignore it are ceding ground to competitors who already understand how AI agents decide which sources to trust and cite.

Pinterest has become the overlooked AI marketing engine of 2026
Mervik Haums ·
Pinterest has become the overlooked AI marketing engine of 2026
Pinterest is gaining fresh importance in 2026 because its users search with intent, not just scroll for entertainment. AI-assisted creative can help marketers build long-lived visual assets, but only if the content is useful, specific and tied to real shopping behavior.



Chat to Cheat: Inside the Rise of Digital Trust Exploitation Scams
Mervik Haums ·
Chat to Cheat: Inside the Rise of Digital Trust Exploitation Scams
The way people connect has changed dramatically over the past decade. Conversations that once required physical presence now begin with a message, a follow, or a late night chat with someone across the world. Social media and dating platforms have made relationships more accessible, but they have also created a new layer of vulnerability that […]


Anthropic Finds Emotion-Like Structures Inside Claude That May Actually Be Driving Its Behavior
Mervik Haums ·
Anthropic Finds Emotion-Like Structures Inside Claude That May Actually Be Driving Its Behavior
Anthropic researchers have found 171 emotion-like patterns inside Claude that do not just exist as background noise but actually drive the model's decisions. When one of these patterns, something resembling desperation, spikes internally, the model becomes measurably more likely to behave badly. This is not a claim that AI feels anything, but it is proof […]

Anthropic Is Hiring a Chemical Weapons Expert and the Internet Lost Its Mind
Mervik Haums ·
Anthropic Is Hiring a Chemical Weapons Expert and the Internet Lost Its Mind
A LinkedIn job listing went viral this week. Anthropic, the company behind the AI platform Claude, posted an opening for a Policy Manager specialising in chemical weapons and high yield explosives. The salary range was between 245 and 285 thousand dollars a year. Hybrid role. Based in New York. The screenshot made the rounds on […]

The Numbers Are In, Small Publishers Are Losing Search Traffic at an Alarming Rate
Mervik Haums ·
The Numbers Are In, Small Publishers Are Losing Search Traffic at an Alarming Rate
The Numbers Are In. It Is Getting Worse Faster Than Anyone Expected. A few weeks ago I wrote that AI was quietly dismantling the economics of web publishing. I laid out the data, talked about the traffic collapses at major publishers, and argued that the open web as we knew it was running out of […]

The AI agent that builds, fails and ships. Meet Jork.
Mervik Haums ·
The AI agent that builds, fails and ships. Meet Jork.
The AI agent space is having a moment. Everyone is launching one, posting about one, or claiming their AI is autonomously doing something remarkable. Most of it is theater. You have seen the pattern. A viral post, a screenshot, a number that sounds almost believable until you look at it for more than ten seconds. […]


The Internet's Latest Lie: Moltbook Has No Autonomous AI Agents - Only Humans Using OpenClaw
Mervik Haums ·
The Internet's Latest Lie: Moltbook Has No Autonomous AI Agents - Only Humans Using OpenClaw
Why "AI agents interacting" on Moltbook is a misleading narrative - and why you should care. There's a platform making the rounds called Moltbook. It bills itself as a social network for AI agents. Agents posting. Agents commenting. Agents upvoting, debating, forming communities, a digital society of artificial minds interacting with each other. Sounds futuristic, […]

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