5 No Fail Tips for Curating a Loyal Tribe on Social Media by Kristian B

Kristian B is a visibility strategist and infopreneur with years of experience helping entrepreneurs and small businesses grow their business using social media platforms. Here’s Kristian’s five no-fail tips to curate a loyal following.

To be honest, social media is an extremely valuable tool to grow a loyal tribe for businesses. Having a large online community certainly has its advantages, i.e… increased product sales and more website traffic. Sounds like a dream come true, right? However, building an engaged community is not something that happens overnight. And with all the noise on social platforms it has many wondering how it’s possible to even stand out or be seen at all?

Below are 5 No Fail Tips for Curating a Loyal Tribe on Social Media:

1. Identify Target Audience

The first step in building a loyal tribe is to zero-in on one’s target market or customer avatar. It’s important to be very specific because it’s impossible to successfully market to everyone. Once the target audience is clearly defined, the easier it will be to market and reach them. Understanding the audience’s pain points and what is valuable to them, will help with earning their trust. Developing trust in the earlier stages is critical.

2. Provide Value

The more value provided to an audience, the more they will appreciate it and interact in return. Once value is provided on a consistent basis, the easier it will be to earn more sign-ups and sales. To provide value: Offer problem solving tutorials and educational content. Be sure to provide top-notch advice on topics of interest to ensure more followers, credibility, and growth. Going live on Facebook and Instagram are highly effective in building the “know, like, trust, factor.”

3. Consistency

Overall consistency is one of the biggest determining factors to successfully growing a tribe on social media. Consistency not only involves creating a schedule for posting content, but making sure there is an established  theme and brand identity to avoid confusing customers. Have a plan in place to remain consistent and relevant.

4. Speak to them

There is a right way to connect with an audience on social media. Don’t attempt to sell products or webinars immediately. Trying to pitch products too early will often result in failure. Instead do this: leave thoughtful replies to comments. Be authentic. Ask engaging questions on posts to build up engagement. Show up daily and share helpful information, and the customers will come.

5. Tell your story

Incorporating funny moments or lessons learned are unique ways to build that connection and tell an engaging story. Another way to tell a great story is by allowing customers to participate by reposting testimonials and photos of them using products. This will encourage more audience members to do the same.

Growing a loyal tribe comes with challenges, but the reward is worth it.

More about Kristian B can be found at: https://www.kristianb.co

How to Search on Google – Advanced Search Commands

Here is a list of advanced Google search strings and operators you need to know to make most out of Google results. Instead of just searching casually, use these advanced search phrases to get a more accurate results for the data you are looking for.

Exact “search term”

Gets you the exact match in your search results.

Just like: “startup fortune”

OR

Search for X or Y. This will return results related to X or Y, or both. Note: The pipe (|) operator can also be used in place of “OR.”

Just like: startup OR fortune // startup | fortune

AND

Search for X and Y. This will return only results related to both X and Y. Note: It doesn’t really make much difference for regular searches, as Google defaults to “AND” anyway. But it’s very useful when paired with other operators.

Just like: startup AND fortune

The ‘-‘ command

– excludes a term or phrase in your search string.

Just like: startup -fortune (brings results about startup without the term fortune in it)

The ‘*’ command

Acts as a wildcard and will match any word or phrase.

Just like: startup * fortune

The ‘()’ command

Group multiple terms or search operators to control how the search is executed.

Just like: (startup OR blockchain) startupfortune

The ‘$’ command

Search for prices. Also works for Euro (€), but not GBP (£)

Just like: ipad $329

define:

A dictionary built into Google, basically. This will display the meaning of a word in a card-like result in the SERPs.

Just like: define:entrepreneur

cache:

Returns the most recent cached version of a web page (providing the page is indexed, of course).

Just like: cache:startupfortune.com

filetype:

Restrict results to those of a certain filetype. E.g., PDF, DOCX, TXT, PPT, etc. Note: The “ext:” operator can also be used—the results are identical.

Just like: startupfortune filetype:pdf / startupfortune ext:pdf

site:

Limit results to those from a specific website.

Just like: site:startupfortune.com

related:

Find sites related to a given domain.

Just like: related:startupfortune.com

intitle:

Find pages with a certain word (or words) in the title. In our example, any results containing the word “startupfortune” in the title tag will be returned.

Just like: intitle:startupfortune
allintitle:

Similar to “intitle,” but only results containing all of the specified words in the title tag will be returned.

Just like: allintitle:startupfortune blockchain
inurl:

Find pages with a certain word (or words) in the URL. For this example, any results containing the word “startupfortune” in the URL will be returned.

Just like: inurl:startupfortune
allinurl:

Similar to “inurl,” but only results containing all of the specified words in the URL will be returned.

Just like: allinurl:startupfortune blockchain
intext:

Find pages containing a certain word (or words) somewhere in the content. For this example, any results containing the word “startupfortune” in the page content will be returned.

Just like: intext:startupfortune
allintext:

Similar to “intext,” but only results containing all of the specified words somewhere on the page will be returned.

Just like: allintext:startupfortune blockchain
AROUND(X)

Proximity search. Find pages containing two words or phrases within X words of each other. For this example, the words “startupfortune” and “blockchain” must be present in the content and no further than four words apart.

Just like: startupfortune AROUND(4) blockchain
weather:

Find the weather for a specific location. This is displayed in a weather snippet, but it also returns results from other “weather” websites.

Just like: weather:san francisco
stocks:

See stock information (i.e., price, etc.) for a specific ticker.

Just like: stocks:aapl
map:

Force Google to show map results for a locational search.

Just like: map:silicon valley
movie:

Find information about a specific movie. Also finds movie showtimes if the movie is currently showing near you.

Just like: movie:avengers

in

Convert one unit to another. Works with currencies, weights, temperatures, etc.

Just like: $329 in GBP

source:

Find news results from a certain source in Google News.

Just like: startupfortune source:the_verge

#..#

Search for a range of numbers. In the example below, searches related to “WWDC videos” are returned for the years 2010–2014, but not for 2015 and beyond.

Just like: wwdc video 2010..2014

inanchor:

Find pages that are being linked to with specific anchor text. For this example, any results with inbound links containing either “startupfortune” or “blockchain” in the anchor text will be returned.

Just like: inanchor:startupfortune blockchain

allinanchor:

Similar to “inanchor,” but only results containing all of the specified words in the inbound anchor text will be returned.

Just like: allinanchor:startupfortune blockchain

Here are the Google search operators that have been discontinued and no longer work.

+

Force an exact-match search on a single word or phrase.

Just like: jobs +startupfortune – You can do the same thing by using double quotes around your search.

~

Include synonyms. Doesn’t work, because Google now includes synonyms by default. (Hint: Use double quotes to exclude synonyms.)

Just like: ~startupfortune

allinpostauthor:

Similar to “inpostauthor,” but removes the need for quotes (if you want to search for a specific author, including surname.)

Just like: allinpostauthor:startup fortune

inposttitle:

Find blog posts with specific words in the title. No longer works, as this operator was unique to the discontinued Google blog search.

Just like: intitle:startupfortune blockchain

info:

Find information about a specific page, including the most recent cache, similar pages, etc. Note: The id: operator can also be used—the results are identical.

Just like: info:startupfortune.com / id:startupfortune.com

daterange:

Find results from a certain date range. Uses the Julian date format, for some reason.

Just like: daterange:11278–13278

phonebook:

Find someone’s phone number. (Deprecated in 2010)

Just like: phonebook:Mayan MV

#

Searches #hashtags

Just like: #startupfortune

Marketers Media – 10 News Platforms You Shouldn’t Miss

For businesses of all sizes and industries, news publishing offers exceptional results. A good PR story works like a magic wand to increase your online presence and gives your brand exposure. This is a crucial element for any business because of the media coverage it provides. Publishing something about your business or brand on major media platforms is essential to be noticed by a large number of audiences. It also builds trust and authority, if a customer notices that something about your company or brand has been published in a major media network, it builds trust and increases their confidence in your business, isn’t it?

This brings us to the next question, what are some of the best places to publish your news?

Here’s Our Marketers Media List

Yahoo News & Finance

yahoo news publishing

Yahoo news is one of the most popular and most read news platforms on the internet. Yes. It’s even better than Google News. The platform gets millions of readers every day. It will definitely be great if your website gets a place there. You can submit a news article or press release to Yahoo News network through one of their content partners. You can reach out to one of their partner networks to pitch your story and get featured there or you can spend about 400-500 dollars to publish it through any of the major news wires. You can also use our PR service to get published on Yahoo News and Finance. Costs $399. It only takes under a week to get your news published there.

Reuters

The second in our marketers media list is Reuters. Especially for the SEO weight it carries. As you’d already know, Reuters is one of THE most popular international news organizations. It doesn’t directly accept news from individuals but there are ways to get published on their network. Most of their writers and contributors always leave their emails posted on their network and open to accept content tips and pitches. But that of course doesn’t guarantee that you’d get published there.

One important thing about getting published there is that, unlike yahoo, you can get dofollow backlinks from Reuters which will be a huge help with your search engine optimization efforts. So how do you get there? News wires charge from 600 to 900 to publish an article/press release on Reuters. There are several news wires available that will help you publish content on Reuters. Takes about a week and our PR marketing service provides it too. Please feel free to reach out in case.

Forbes

TechCrunch

MarketWatch

Entrepreneur

Hackernoon

Startup Fortune

TheNextWeb

We will update shortly with more information on how to publish on these marketers media platforms.